4. ______(run) a business online has some security and privacy issues that differ from a brick-and-mortar business.
Running
[解析] 动宾结构作主语时，动词要变成动名词形式，因此是running。
5. The current trends show that the use of the Internet, smart phones and the confidence of the people in using their credit cards online ______(grow) exponentially.
are growing
[解析] 主语the current trends中的定语current意思是“当前的，现行的”，表明句子的时态要用现在进行时；另外宾语从句中的主语是the use of...和the confidence of...，因此be动词应用are。
6. Opt-in email marketing campaigns can steer sales and traffic to your business ______(overwhelm).
overwhelmingly
[解析] 根据句子的逻辑关系，这里用over-whelm的副词形式修饰谓语动词steer。
7. In order to receive better search results, it's not only necessary ______(improve)the search engine technology, but also the user interfaces.
9. Generally the fees are higher for an ______(integrate) service, but the trade-off is simplicity for the shop owner.
integrated
[解析] integrate在句中作前置定语，要用其形容词形式integrated。
10. If the product is intangible information ______(deliver) over the Internet, one should try to create some sort of pricing model to justify its prices.
9. Examinations do not ______ a student to seek more knowledge.
A.provide
B.improvise
C.motivate
D.move
A B C D
C
[解析] 本题考查动词的辨析。A项的provide意思为“提供”，常用“provide someone with something”结构；B项的improvise意思为“即兴创作”；C项的motivate意思为“激励，激发”，常用“motivate someone to do something”结构；D项的move意思为“移动”。根据句意，应选C。
五、完形填空 第一部分：从所提供的选择项中选择一个最佳选项填入短文内。 Thomas Wheeler, CEO of the Massachusetts Mutual Life Insurance Company, and his wife were driving along an interstate highway when he noticed that their car was low on gas. Wheeler got off the highway at the 1 and soon found a rundown gas station with just one gas pump. He asked the 2 attendant(加油工) to fill the tank and check the oil, then went for a little walk 3 to stretch his legs. As he was returning to the car, he noticed that 4 and his wife were engaged in an animated conversation. The 5 stopped as he paid the attendant. But as he was getting back into the car, he saw the attendant 6 and heard him say, "It was great 7 to you. " As they drove out of the station, Wheeler asked his wife if she knew the man. She readily admitted 8 . They had gone to high school together and had dated steadily for about a year. "Boy, were you lucky that I came along," bragged (吹嘘) Wheeler. "If you 9 him, you' d be the wife of a gas station attendant instead of the wife of a chief executive officer. " "My dear," replied his wife, "if I had married him, 10 be the chief executive officer and you'd be the gas station attendant. "
第二部分：在下列课文片段中填入遗漏的词。 This 11 in the online e-commerce market is sure to 12 new job and business opportunities for people having the skills to market online, coordinate online with the 13 customers and offer customer support and for people who can help in the 14 shooting of such infrastructures. Hence, the 15 engines PPC programs, SEO Services, social media coordination, 16 online payments, handling the integration of online 17 are some of the services which should surely be in 18 to support this e-commerce trend in the coming years. E-commerce makes us shop using our computers, m-commerce makes us shop using our smart phones but apart from that the 19 between e-commerce and m-commerce is going on 20 as the convergence of technologies take place and online buyers become smarter and net savvy proving that online business is here to stay and grow.
11.
increase
12.
generate
13.
potential
14.
trouble
15.
search
16.
secure
17.
accounts
18.
demand
19.
gap
20.
decreasing
六、阅读理解 (阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案。)
Passage One A good education should, among other things, train you to think for yourself. The old examination system does anything but that. What has to be learnt is rigidly laid down by a syllabus(教学大纲), so the student is encouraged to memorize. Examinations do not motivate a student to read widely, but to restrict his reading; they do not enable him to seek more and more knowledge, but induce cramming. They lower the standard of teaching, for they deprive the teacher of all freedom. Teachers themselves are often judged by examination results. And instead of teaching their subjects, they are reduced to training their students in exam techniques which they despise (轻视，轻蔑). The most successful candidates are not always the best educated; they are the best trained in the technique of working under duress. The results on which so much depends are often nothing more than a subjective assessment, by some anonymous examiner. Examiners are only human. They get tired and hungry ; they make mistakes. Yet they have to mark in a limited amount of time. There must be many simpler and more effective ways of assessing a person's true abilities. The examinations are only a profitable business for the institutions that run them. The best comment on the system is this message recently scrawled on the wall: "I were a teenage drop-out and now I am a teenage millionaire."
1. Which of the following best expresses the main idea of the passage?
A.A good education trains you to think for yourself.
B.Examination system trains you to think for yourself.
C.The examination result sometimes is not very objective.
D.The examination system has a lot of problems.
A B C D
D
[解析] 主旨大意题。如上所述，本文主要讲述的就是旧的考试体制所存在的问题和弊端。
2. The word "they" in the sentence "they are reduced to training their students in exam techniques which they despise" refers to ______.
Passage Two You may have the business qualifications. You may have an excellent record of good education and work experience. However, without good business manners you will not succeed. Treating people with respect should be second nature to you. It helps you get on well with the people you work with and with your bosses. It always pays to be polite. Here are some tips to help improve your business manners. If you are behind schedule, remember to take the time to contact your next appointment so that the person you are due to meet is aware of the delay. If necessary, you should rearrange the meeting for a more convenient time. Try not to leave any caller on hold for too long. It is better to tell someone you will call back when you are free. Be sure to return calls as soon as you can. If you cannot return the call immediately, apologize to the caller for the delay. Try to respond to letters within a set time. Keep a record of requests for reply within a certain time. Make a note in your diary of other deadlines (最后期限)for your work. If you are unable to respond quickly, write a short letter to the other person to explain the delay and tell him when you will reply. If you want to take a customer or a business friend out for lunch, you had better choose the restaurant and let your guest choose the time. You may think that you are not being paid as much as you should be. Do not discuss the matter with your colleagues. A good way is to contact an employment agency to find out the "going rate". Armed with this objective information, you can discuss your salary with your boss.
1. What does the author emphasize for a person's success in business?
七、英译汉 (阅读下面的短文，然后把画线的句子翻译成汉语。) How well is your Web site meeting demand.9 The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won't correlate that spike with your company's seasonal marketing efforts. 1 Business intelligence (智能) software unifies data from a wide array of functional areas and departments to provide a holistic (完整的) understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. 2 You'll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don't overlook the value of information such as the type of browser and operating system used by your site visitors—these can affect how you choose to present your site. 3 Once you have this data gathered, business intelligence applications let you analyze the information to help you optimize (最佳化) your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers' Web behavior. Most important, you are able to compare information in your Web logs against information from internal and external sources. 4 Track Web hits or transactions against fluctuations (波动) in your offline (线下) sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter (会计季度) when many departments have new budgets (预算) to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. 5 You can glean (收集) trends during peak traffic periods that result in server overloads (超载), or identify search criteria that consistently fail to deliver anticipated (预期的) content.
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