1. It was just one word in one email, but it triggered huge financial losses for a multinational company.
The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one.
Months later, senior management investigated why the project had flopped, costing hundreds of thousands of dollars. "It all traced back to this one word," says Chia Suan Chong, a UK-based communications skills and intercultural trainer, who didn't reveal the tricky word because it is highly industry-specific and possibly identifiable, "Things spiraled out of control because both parties were thinking the opposite."
When such misunderstandings happen, it's usually the native speakers who are to blame. Ironically, they are worse at delivering their message than people who speak English as a second or third language, according to Chong.
"A lot of native speakers are happy that English has become the world's global language. They feel they don't have to spend time learning another language," says Chong.
The non-native speakers, it turns out, speak more purposefully and carefully, typical of someone speaking a second or third language. Anglophones, on the other hand, often talk too fast for others to follow, and use jokes, slang and references specific to their own culture, says Chong.
"The native English speaker...is the only one who might not feel the need to accommodate or adapt to the others," she adds.
With non-native English speakers in the majority worldwide, it's Anglophones who may need to up their game.
"Native speakers are at a disadvantage when you are in a lingua franca situation where English is being used as a common denominator," says Jennifer Jenkins, professor of global Englishes at the UK's University of Southampton. "It's the native English speakers that are having difficulty understanding and making themselves understood62."
Non-native speakers generally use more limited vocabulary and simpler expressions, without flowery language or slang. And then there's cultural style, Zurich-based Michael Blattner says. When a Brit reacts to a proposal by saying, "That's interesting," a fellow Brit might recognize this as understatement for, "That's rubbish." But other nationalities would take the word "interesting" on face value, he says.
"English speakers with no other language often have a lack of awareness of how to speak English internationally43."
In Berlin, Coulter saw German staff of a Fortune 500 company being briefed from their Californian HQ via video link. Despite being competent in English, the Germans gleaned only the gist of what their American project leader said. So among themselves they came up with an agreed version, which might or might not have been what was intended by the California staff.
"Too many non-Anglophones, especially the Asians and the French, are too concerned about not 'losing face'—and nod approvingly while not getting the message at all," he says.
That's why Nerriere devised Globish—a distilled form of English, stripped down to 1,500 words and simple but standard grammar. "It's not a language, it's a tool," he says. Since launching Globish in 2004 he's sold more than 200,000 Globish text books in 18 languages.
"If you can communicate efficiently with limited, simple language you save time, avoid misinterpretation and you don't have errors in communication," Nerriere says.
When trying to communicate in English with a group of people with varying levels of fluency, it's important to be receptive and adaptable7, tuning your ears into a whole range of different ways of using English, Jenkins says.
"People who've learned other languages are good at doing that, but native speakers of English generally are monolingual and not very good at tuning into language variation," she says.
In meetings, Anglophones tend to speed along at what they consider a normal pace, and also rush to fill gaps in conversation, according to Steggles.
He recommends making the same point in a couple of different ways and asking for some acknowledgement, reaction or action.
邮件里一个小小的单词,却导致一家跨国公司蒙受了巨额经济损失。
公司里一名以英语为母语的员工发了一封英文邮件,收件人是一位以英语为第二语言的同事。由于不确定一个词的意思,这位同事查了字典,发现这个词有两种相互矛盾的解释,结果他偏偏按照那个错误的意思理解了。
数月后,公司高层管理人员着手调查为何项目失败并损失了数十万美元。在英国工作的跨文化沟通技能培训师庄贾萱(Chia Suan Chong)表示:“最后,一切都归因于这个词。双方的理解南辕北辙,于是一切都乱了套。”但是,因为这个单词是行业专门术语,一旦透露,就可能会暴露企业信息,所以她没有透露这个单词。
庄贾萱表示,产生类似的误解,通常是英语母语者的过错。讽刺的是,与将英语作为第二或第三语言的人相比,英语母语者反而更不擅长传达信息。
庄贾萱说:“许多英语母语者庆幸英语成为全球语言,他们觉得自己根本不用再花时间学习其他语言。
庄贾萱还说,事实证明,非母语者讲英语时,和其他所有以英语为第二或第三语言的人一样,更有目的性,也更小心谨慎。反之,英语母语者往往语速过快,让人跟不上,或者爱讲只有具备欧美文化背景的人才听得懂的笑话、俚语和段子。
“只有英语母语者才意识不到有必要自我调整和关照他人。”庄贾萱补充道。
世界上大部分人口并非以英语为母语,因此英语母语者还是很有必要加强自身的沟通交流能力。
任职于英国南安普顿大学(University of Southampton)的全球英语教授珍妮弗·詹金斯(Jennifer Jenkins)表示:“在周围的人都把英语作为通用语的情况下,英语母语者实际上处境不利,因为他们难以理解别人,也很难传达自己的意思。”
非英语母语者通常词汇量较为匮乏,表达也相对简单,不会运用华丽的辞藻或俚语。在苏黎世工作的迈克尔·布拉特纳(Michael Blattner)认为,这样就导致了文化差异。一个英国人说一项提议“很有趣”,其他英国人大概会觉得,这不过是“很垃圾”的委婉说法,但外国人就会从字面上去理解这句话。
“不懂其他语言的英语母语者,往往缺乏国际意识,不懂得用英语和外国人妥善沟通。”
库尔特(Coulter)在柏林亲眼见过,一家世界500强企业从加利福尼亚总部通过视频向德国员工传达指示。德国员工尽管英语水平不错,但也仅能勉强抓住美国项目负责人的大意。于是他们自己内部商定了一种理解,至于是否如实反映了加州总部的实际意图,谁也说不准。
库尔特说:“不少非英语母语者,尤其是亚洲人和法国人,都太过纠结于‘面子’问题,即使完全听不懂,也会点头表示赞同。”
为此,内里埃(Nerriere)发明了全球语,这是一种简化版的英语,词汇量精简到1500词,语法既简单又规范。他说:“全球语不是语言,只是工具。”自2004年推广全球语以来,内里埃已经卖出了超过20万册全球语教材,该教材有18种语言版本。
内里埃表示:“简化语言,限定词汇,有效沟通,就能节省不少时间,还能避免引起误解,杜绝交流失误。”
詹金斯表示,用英语交流时,面对水平各异的人,我们应该有灵活包容的态度,去适应形形色色的英语用法,这一点很重要。
她补充道:“学过外语的人擅长这点,但英语母语者由于只会一种语言,因此并不太擅长适应各种语言变体。”
斯特格勒斯(Steggles)表示,开会的时候,英语母语者容易语速过快,还自以为语速正常,而且经常急着插话。
他建议英语母语者用多种方式来表达同一个观点,同时请信息接收者对内容做出确认、反馈或反应。