第1部分:词汇选项 下面共有15个句子,每个句子中均有1个词或短语划有底横线,请从每个句子后面所给的4个选项中选择1个与划线部分意义最相近的词或短语。
第2部分:阅读判断 阅读下面这篇短文,短文后列出了7个句子,请根据短文的内容对每个句子做出判断。
A Pay Rise or Not?
"Unless I get a rise, I'll have a talk with the boss, Henry Manley," George Strong said to himself. George liked his job and he liked the town he lived in, but his wife kept telling him that his pay was not enough to meet the needs of the family. That was why he was thinking of taking a job in Birmingham, a nearby city about 50 miles away. He had been offered a job in a factory there, and the pay was far better.
George lived in Wyeford, a medium-sized town. He really liked the place and didn't like the idea of moving somewhere else, but if he took the job in Birmingham, he would have to move his family there.
Henry Manley was the manager of a small company manufacturing electric motors. The company was in deep trouble because, among other reasons, the Japanese were selling such things at very low prices. As a result, Manley had to cut his own prices and profits as well. Otherwise he would not get any orders at all. Even then, orders were still not coming in fast enough, so that there was no money for raises (加工资) for his workers. Somehow, he had to struggle along and keep his best workers as well. He sighed. Just then the phone rang.
His secretary told him that George Strong wanted to see him as soon as possible. Manley sighed again. He could guess what it was about. George Strong was a very young engineer. The company had no future unless it could attract and keep men like him. Manley rubbed his forehead (前额); his problems seemed endless. 第5部分:补全短文 阅读下面的短文,文章中有5处空白,文章后面有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. 1 Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer, Concept. To build a successful business, you have to develop products around things people value, especially quality. 2 He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. 3
The Information Link means making sure the company responds quickly to people's demands. 4 This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales. 5
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A The founder of Benetton began by asking people what they wanted.
B There used to be a good reason for this.
C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D Today, there are Benetton shops in major cities all over the world.
E This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F In other words, Benetton's clothes are made to order. 第6部分:完形填空 阅读下面的短文,文中有15处空白,每处空白给出了4个选项,请根据短文的内容从4个选项中选择1个最佳答案。
The Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were 1 politics or business.
Two men 2 that -- Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulltzer 3 the New York World in 1883. He changed it from a traditional newspaper into a very 4 one overnight (一夜之间). He 5 lots of illustrations and cartoons. And he told his reporters to write articles on 6 crime or scandal they could find. And they did. One of them even pretended she was crazy and then .she was 7 to a mental hospital. She then wrote a series of articles about the poor 8 of patients in those hospitals.
In 1895, Hearst 9 to New York from California. He wanted the New York Morning Journal to be more sensational (轰动的) and more exciting 10 the New York World. He also wanted it to be cheaper, so he 11 the price by a penny. Hearst attracted attention because his headlines were bigger than 12 . He often said, "Big print makes big news."
Pulitzer and Hearst did anything they 13 to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator (插图画家), to 14 pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was 15 . Hearst answered, "You furnish (提供) the pictures. I'll furnish the war."