四、英语阅读理解题 阅读下列短文，从每题给出的四个选项中，选出最佳答案。 There is a certain inevitability that e-book sales have now overtaken paperback sales on Amazon's US site. Amazon's Kindle 2 is so light and so cheap that it's easy to see why people have rushed to buy it. Though I'm still not keen on the design of the Kindle, it is a vast improvement on its predecessor and certainly tolerable. Beyond the device itself, Amazon has done a great job of rolling out Kindle apps, ensuring that people like me-who have an iPad but not a Kindle-can still join in the fun. Once you're into the Kindle ecosystem, Amazon locks you in tightly-just as Apple does with its iTunes/iPod ecosystem. It's so easy to buy from Amazon's store and the books are so cheap that it's not worth the effort of going elsewhere. While I remain opposed to Amazon's DRM (数字版权管理)-indeed, I'm opposed to DRM on any e-books-I have to admit that the implementation is so smooth that most Kindle users won't care at all that their e-books can't be moved to other devices. The e-book trend is nowhere near peaking. Over the next five years we can expect to see more and more readers move away from printed books and pick up e-books instead. But I don't think that will mean the death of the printed book. There are some who prefer printed books. They like having shelves filled with books they've read and books they plan to read; they like the feel of the book in their hands and the different weights and typefaces and layouts of different titles. In other words, they like the physical form of the book almost as much as the words it contains. I can sympathize with those people. As I wrote earlier this week, my ideal situation would be for publishers to bundle e-books with printed ones-in much the same way that film studio makes DVDs with digital copies of films. There's no reason to think that lovers of printed books will change their minds. There will undoubtedly be fewer of them as time goes by because more people will grow up with e-books and spend little time with printed ones. However, just as there are people who love vinyl records (黑胶唱片), even if they were born well into the CD era, there will still be a dedicated minority who love physical books. Since there are fewer of these people, that will mean fewer bookshops and higher prices for printed books but I don't think the picture is entirely bleak. There is scope for smaller print runs of lavishly designed printed books and bookshops aimed at book lovers, rather than the Stieg Larsson-reading masses. With mainstream readers out of the printed book market, booklovers might even find they get a better experience.
1. What can be inferred from Paragraph 1? ______
A.Most people buy Kindle 2 mainly because of its low price.
B.The author of the passage is a loyal customer of Apple products.
C.Amazon's Kindle 2 surpassed Kindle 1 in designing.
D.The sales of e-book outnumbered those of paperback in the U. S.
A B C D
C
[解析] 是非题。本题考查对第一段的理解。定位句指出“尽管我还是对Kindle的设计提不起兴趣，但较之第一代确实有了相当大的改进，还是非常不错的”，即Kindle 2在设计上要优于Kindle 1，故答案为C。A项：“大多数人买Kindle 2是因为它价格低”，通过原文的Amazon's Kindle 2 is so light and so cheap可知，不仅仅是因为它便宜，同时它还很轻，因此A项表述过于片面，排除；B项：“作者是苹果产品的忠实客户”，第一段的内容并不能推出，排除；D项：“美国电子图书的销售超过了纸质图书的销售”，原文也没有相关描述，排除；故答案选C。
2. According to the passage, the reason why the author opposes to Amazon's DRM is that ______.
A.E-books can only be purchased on Amazon.corn
B.Kindle books are not compatible with other electronic reading devices
C.once implemented, e-books can't be transferred to other equipment
D.E-books installed on Kindle 2 can't be edited freely
A B C D
C
[解析] 细节题。本题问的是作者对亚马逊的数字版权管理持反对态度的原因。根据原文第二段的I have to admit that the implementation is so smooth that most Kindle users won't care at all that their ebooks can't be moved to other devices(我不得不承认安装过程实在是太便捷了，以至于大多数Kindle用户并不介意电子书无法安装到其他设备上)，可知，电子书一旦安装后，不可以在其他设备上再次使用，C项中的transfer、equipment分别对应定位句中的move和devices，故答案选C。A项：电子图书只能在亚马逊官网买到；B项：Kindle图书与其他电子阅读设备不能兼容；D项：装入Kindle 2的电子图书不能随意编辑。
3. It can be learned that the trend of e-books ______.
A.will come to stop any time soon
B.will reach the summit in the near future
C.will meet its heyday when printed books die
D.has already reached its peak
A B C D
B
[解析] 细节题。根据题干关键词trend定位到原文第三段，The e-book trend is nowhere near peaking. Over the next five years we can expect to see more and more readers move away from printed books and pick up e-books instead，电子书的发展趋势正在无限接近顶峰。换言之，电子书的发展趋势很快就会接近顶峰，故B为答案。A项：随时都会止步；C项：当印刷图书灭亡时，将迎来鼎盛时期，相反，原文作者认为印刷图书并不会灭亡，排除；D项：已经到达了巅峰。
4. Why does the author believe that the surging sales of e-books won't mean the death of the printed book? ______
A.Because a minority will stick to their love of printed books.
B.Because the majority of book lovers won't change their minds.
C.Because people always hold nostalgic feelings towards printed books.
D.Because people will return to the printed books as time goes by.
A B C D
A
[解析] 细节题。本题考查作者认为电子书不会造成纸质书籍消亡的原因。结合文段第五段的内容，However, just as there are people who love vinyl records(黑胶唱片)，even if they were born well into the CD era, there will still be a dedicated minority who love physical books(然而，正如有些生活在CD时代却依然热爱黑胶唱片的人一样，会有少数人仍然坚定地爱着纸质书)，由此可知，仍有一部分人会坚持购买纸质书籍，原因在于他们喜欢纸质书带给他们的感觉，故答案为A。B项：“多数书籍爱好者不会改变自己的想法”，只是一小部分，表述错误，排除；C项：“因为人们对纸质书籍有着怀旧的情感”，并不是“怀旧”，原文说的是喜欢纸质书给他们的感觉，表述错误，排除；D项：“随着时间的推移，人们将会回归纸质图书”，原文并没有提及，排除；故答案选A。
5. According to the author, which of the following is TRUE about the future of printed books? ______
A.They will be bundled with e-books.
B.They will no longer be available in the market.
C.They will be sold in small quantity and high quality.
It would be all too easy to say that Facebook's market meltdown is coming to an end. After all, Mark Zuckerberg's social network burned as much as $50 billions of shareholders' wealth in just a couple months. To put that in context, since its debut(初次登台) on NASDAQ in May, Facebook has lost value nearly equal to Yahoo, AOL, Zynga, Yelp, Pandora, OpenTable, Groupon, LinkedIn, and Angie's List combined, plus that of the bulk of the publicly traded newspaper industry : As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world, it's no surprise to anyone who read the initial public offering (IPO) prospectus (首次公开募说明书). Worse still, all the crises that emerged when the company debuted-overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand-remain today. Facebook looks like a prime example of what Wall Street calls a falling knife-that is, one that can cost investors their fingers if they try to catch it. Start with the valuation (估值). To justify a stock price close to the lower end of the projected range in the IPO, say $28 a share, Facebook's future growth would have needed to match that of Google seven years earlier. That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while. That's not happening. In the first half of 2012, Facebook reported revenue of $2.24 billion, up 38 percent from the same period in 2011. At the same time, the company's costs surged to $2.6 billion in the six-month period. This so-so performance reflects the Achilles' heel of Facebook's business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasn't yet figured out how to advertise effectively on mobile devices, The number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter, or more than half its customer base. Numbers are only part of the problem. The mounting pile of failure creates a negative feedback loop that threatens Facebook's future in other ways. Indeed, the more Facebook's disappointment in the market is catalogued, the worse Facebook's image becomes. Not only does that threaten to rub off on users, it's bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerberg's creation. Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he holds. This arrangement also was fully disclosed at the time of the offering. It's a pity so few investors apparently bothered to do their homework.
6. What can be inferred about Facebook from the first paragraph? ______
A.Its market meltdown has been easily halted.
B.It has increased trade with the newspaper industry.
C.It has encountered utter failure since its stock debut.
D.Its shareholders have invested $50 billion in a social network.
A B C D
C
[解析] 是非题。此种题型可以使用排除法，将各选项代入原文来验证对错。A项：“脸书的市场崩溃已被轻而易举地制止了”，原文开篇指出，说脸书的市场崩溃将要结束未免太简单了，A项与原文不符，故排除；B项：“脸书增加了与报纸业之间的商务往来”，原文首段末句plus that of…中的that指的是value，意指脸书自登陆纳斯达克以来，损失的价值等同于几个大型互联网企业加上大部分报业价值的总和，B项与原文不符，故排除；C项：“脸书自股票上市以来遭遇了巨大失败”，由第一段中的burned，lost等词可以推断脸书上市后遭遇了巨大失败，故C正确。D项：“脸书的股东在社交网上投资了50 billion”，原文只是说消耗了股东50 billion，并不能推出他们投资了这么多钱，排除；最后答案选C。
7. The crises Facebook is facing ______.
A.have been disclosed in the IPO prospectus
B.are the universal risks Wall Street confronts
C.disappoint its faithful users
D.have existed for a long time
A B C D
D
[解析] 细节题。题干问的是“脸书正面临的危机是什么?”，根据crises可定位到原文第二段Worse still, all the crises that emerged when the company debuted-overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand-remain today．这些危机从公司初次面市就出现了，仍保留至今，说明这些危机很早之前就存在了，D项符合原文，故答案为D。A项：已经在IPO意见书上揭示了；B项：是华尔街普遍面临的危机；C项：让那些忠实用户失望了。
8. To make its stock price reasonable, Facebook has to ______.
10. What effect will Facebook's failure in the market have? ______
A.Its users' benefits will be threatened.
B.Talented hackers will take down the website.
C.The CEO will hold the super-voting stock.
D.The company's innovation strength will be damaged.
A B C D
D
[解析] 细节题。由定位句可知，Not only does that threaten to rub off on users, it's bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerberg's creation，脸书在市场上的失意不仅会影响到用户，还会影响招募和挽留天才黑客，而这些人正是扎克伯格创造力的命脉。由此推知，脸书的创新力会因其市场失意而受到损害，故答案为D。A项：用户的利益将会受到威胁；B项：天才黑客将会摧毁网站；C项：总裁将持有表决权股份。
深色：已答题 浅色：未答题