PART ONE · Look at the sentences below and the following advertisements. · Which advertisement does each sentence (1-7) refer to? · For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. · You will need to use some of these letters more than once. A This book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It includes information about the creative and planning processes behind the promotion of these popular products. B Find out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry. C This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 2000s. It is especially good on cost structures, Changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading. D This is a collection of in-depth interviews with some of the world's top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.
1. This book tells you about recent developments in consumer buying patterns.
C
2. The opinions expressed in this book differ from those of most experts in this field.
D
3. This book contains interviews with business leaders from several large industries.
D
4. The financial information provided in this book will be useful for import-export companies.
C
5. This book describes how a number of top companies have marketed their products.
A
6. This book outlines changes in the source of the materials and parts needed for production.
B
7. This book discusses a variety of major influences on the business world.
C
PART TWO · Read the article below about career planning. · Choose the best sentence from below the passage to fill each of the blanks. · For each gap (8-12), mark one letter (A-G) on your Answer Sheet. · Do not use arty letter more than once.
Advice on Staff Career Development
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers. Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments. The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development-to individual employees and then simply leave them to get on with it. 1 So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. 2 They must also ensure that these opportunities are extended to all their staff and not just to selected individuals. Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. 3 One way, he believes, for companies to show how serious they are about individual learning is lo make it an official part of company practice, as the Bank of Eastern England has done. 4 This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff. Another company, British Chemicals. has contracted an independent organization to help staff with confidential career advice. According to John rates, the head of Individual Learning and Development at British Chemicals. there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff 'roadmaps' which show possible career routes within the company structure. 5 This has worked especially well. he says, for staff who are used to depending on their line managers for guidance. Many large organizations now recognize that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company's long-term business needs and makes it more competitive. A. Its policy statement says that by 2006, eighty percent of its stall' will have a professional qualification. B. He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources. C. This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves. D. It points out that employees need to know what the overall company's vision is in order to achieve it. E. The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they arc not provided with the knowledge and training to do this. F. They are able to sec that, contrary to expectations, jobs in different fields are similar, and they can also sec how it is possible to cross over to other areas. G. The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
1.
E
2.
C
3.
B
4.
A
5.
F
PART THREE · Read the following article about partnership and the questions below the passage. · For each question (13—18), mark one letter (A, B, C or D) mi your Answer Sheet for the answer you choose.
Understanding Partnership
The Uniform Partnership Act defines a partnership as "an association of two or more persons to carry on as co-owners of a business for a profit." The partnership came into being us an evolutionary outgrowth of the proprietorship by correcting stone of tile disadvantages of that ownership form. The formation of a partnership is relatively simple, but because it involves two or more people, it must be based upon an understanding between the partners. In other words, a contract is required. Although the contract can be oral. it is wiser to have so important a document drawn up by an attorney. A contract of this sort is called the Articles of Co-partnership. Partnership has ninny advantages. Firstly, it is relatively simple to organize and dissolve. Although not as simple to organize as a sole proprietorship because Articles of Co-partnership are required, partnerships are simpler and less expensive to form than corporations. Second[y, it is subject to less government control. As is the case with sole proprietorships, partnerships are not controlled by the same federal and state laws as are corporations. Thirdly, it can keep larger tax savings. Unlike corporations, partnerships are not legal entities. Partnerships, therefore, do not have special taxes levied on them. Finally, it may provide a high personal incentive. Because the partnership business is carried on by working owners, this form of business ownership retains the high incentive of the sole proprietorship. The partners are working for themselves, and consequently are rewarded for extra effort. Although many of the advantages of a sole proprietorship are carried over into partnership, many of its disadvantages are as well. Like the sole proprietorship, partnerships have the disadvantages of unlimited liability. This means that in the case of bankruptcy of the business, both partners' personal assets must be used to settle partnership debts. When one partner's investment plus his personal assets are insufficient to meet his share of the creditor's claims, these debts must be settled by the remaining partner or partners. Furthermore, it is difficult to raise money for partnership and the disagreements among partners may easily result in the failure of the partnership. The form of partnership previously discussed is that of a general partnership. There are other forms of partnership available to businessmen which have specific advantages or overcome specific disadvantages of the general partnership. A limited partnership is one in which the liability of one or more of the partners is limited to the amount invested by him. A limited partnership must have at least one general partner whose liabilities are unlimited. Limited partnerships take advantage of the tax savings available to partnerships while maintaining some of the capital-raising resources available to corporations. However. they are legally complicated and expensive to set up; further, any activity by a limited partner may result in the loss of his limited status (and his limited liability); and they are not permitted to do business in all states. A joint venture is a partnership that has been set up for one specific undertaking. Upon completion of the undertaking, the joint venture is dissolved. Unlike a general partnership, the joint venture is not a continuing business. However, this need not be the case. The prime characteristic is its limitation to one specific venture.
1. According to the text, partnership is derived from
A.corporation.
B.sole-proprietorship.
C.co-operative.
D.joint venture.
A B C D
B
2. All of the following are advantages of partnership except
A.it is relatively easy to organize and dissolve.
B.the partners are subject to less regulations.
C.the partners have unlimited liability.
D.the partners can identify themselves with the association.
A B C D
C
3. Partnerships are free from some special taxes because
A.there is legal distinction between the partners and partnerships.
B.partnerships are not legal entities.
C.partnerships are keeping large tax savings.
D.partnerships own some special privileges.
A B C D
B
4. According to the text, if the business fails,
A.it will be difficult to raise funds for partnership.
B.there will be disagreements among partners.
C.the partners' personal property will be implicated.
D.the partners' personal assets will not 'be sufficient to pay debts.
A B C D
C
5. According to the text, all of the following am disadvantages of limited partnerships except
A.they are legally complex and costly to form.
B.they take advantage of lax savings available to partnerships.
C.any activity by a limited partner may lead to the loss of his limited status.
D.the areas of business are confined.
A B C D
B
6. The main feature of joint ventures is
A.they are not continuing business.
B.riley are of short duration.
C.they are usually limited to one specific venture.
D.they are dissolved upon the implementation of the undertaking.
A B C D
C
PART FOUR · Read the letter below from an agency providing temporary staff for companies. · Choose the correct word A, B, C or D from below the passage to lib each gap. · For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet. Dear Client, Future Offices is advising businesses to plan as far ahead as possible to ensure guaranteed staff cover during holiday periods. There is now a 1 shortage of skilled secretarial and administrative stall' and this is 2 to get worse over the next twelve months. Businesses which require staff with experience of specialist computer applications are the most at 3 . You are advised to 4 our agency well before the staff are actually needed to be certain of filling gaps with adequately 5 personnel. If you don't, it's almost 6 that you will be left without the skills needed to 7 your office running smoothly. Tile 8 for the shortage of secretarial staff appears to be a combination of two 9 . There has been an 10 in demand for secretarial services over the last few years, and at the same time there has been a 11 of students deciding to choose secretarial studies. Office Angels Agency would 12 to emphasize that business should not underestimate the difficulty of 13 experienced temporary staff. It is also necessary to make the 14 that businesses should be prepared for the tact that they may have to pay mere for this kind of 15 in the future.
1.
A.hard
B.serious
C.sore
D.strong
A B C D
B
2.
A.hoped
B.wanted
C.expected
D.prepared
A B C D
C
3.
A.risk
B.chance
C.worry
D.difficulty
A B C D
A
4.
A.confirm
B.communicate
C.contact
D.command
A B C D
C
5.
A.lectured
B.aided
C.formed
D.trained
A B C D
D
6.
A.positive
B.correct
C.right
D.certain
A B C D
D
7.
A.save
B.keep
C.ensure
D.continue
A B C D
B
8.
A.reason
B.purpose
C.result
D.problem
A B C D
A
9.
A.articles
B.matters
C.factors
D.subjects
A B C D
C
10.
A.enlargement
B.increase
C.addition
D.upgrade
A B C D
B
11.
A.lack
B.need
C.requirement
D.few
A B C D
A
12.
A.request
B.desire
C.ask
D.like
A B C D
D
13.
A.achieving
B.obtaining
C.realizing
D.earning
A B C D
B
14.
A.point
B.idea
C.position
D.subject
A B C D
A
15.
A.offer
B.delivery
C.product
D.service
A B C D
D
PART FIVE · Read the text below about leadership. · In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. · If a line is correct, write CORRECT on your Answer Sheet. · If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Being a good leader in business is very much similar to who being a good leader in public life—or even in the army. Many of the qualities required 34. are the same—though, of course, a few qualities are not quite special 35. to leaders in the business. First of all, however, a good leader in public 36. life or business mustn't be frightened to make up firm decisions. You must 37. be able to arrive at quick decisions and act on them. It's no good thinking 38. too long about what to do nor whether is if much use seeking everything. 39. No a good leader appears hesitant to his or her subordinates. Good leaders 40. know that exactly what to do—they always give the impression of being 41. absolutely convinced about the correctness of their decisions and their 42. subsequent actions. There's no doubt in their mind about all what they 43. should do—and so, as a result, people find it easy to believe in them and 44. to follow them. They know they are right. Good leaders are reliable. And 45. they are consistent in their actions. They don't change into their minds easily and they keep their promises and agreements.
1.
NOT
2.
THE
3.
UP
4.
CORRECT
5.
WHETHEB
6.
A
7.
THAT
8.
CORRECT
9.
ALL
10.
SO
11.
CORBECT
12.
INTO
WRITING
1. PART ONE · A meeting on sales promotion has been arranged on May 10th, 20--. It happens that the Sales Manager of the company must be away lot a marketing conference in another city around this time. Thus, the meeting has to be rescheduled. You, assistant to the Sales Manager, write a memo to the expected attendants. Explain why the meeting is rescheduled. Indicate the rescheduled time and place. · Write 40—50 words on your Answer Sheet.
To: Expected attendants From: Susan Anniston Date: May 6th, 20-- Subject: Sales meeting rescheduled Please be informed that the sales promotion meeting on May 10th has been rescheduled, because our Sales Manager has to attend a marketing conference in another place on that day. The new meeting date is on May 15th, and the venue, Boardroom 305, remains unchanged. Thank you!
2. PART TWO · You are a clerk in Lucky Tourism Company. You are responsible for arranging traveling lines. · Read the following table, which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts, telling the different percentages in 2000 and in 2005, from which you will notice the trend of current tourism business. · Use the information in the table to write a short report(about 120-140 words) emphasizing changes of the main business for your company. · Write on your Answer Sheet.
Introduction: The purpose of this report is 1o analyse the changes in the way people spend their holidays from 2000 to 2005 with a view to changing our business strategies. Findings: 1. People currently flock abroad to spend their holidays in increasing numbers, rising from 12% in 2000 to 23% in 2005. 2. Domestically, the holiday-spending way of camping has been attaining the growing popularity, with the number of people jumping from 9% in 2000 to 35% in 2005. 3. The seaside is no longer the sole resort, which used to attract most travelers in 2000. Its leading role has now been taken by the way of camping, a newly-risen force in tour business. Recommendations: In view of these changes, we must spare no time and effort to adjust our traveling lines. More overseas package tours and home camping activities should be organized while the seaside trips should be correspondingly scaled down. Moveover, we need to invest more in expanding our business as more and more people prefer to tour around rather than stay at home.
LISTENING
PART ONE · You will hear three telephone conversations or messages. · Write one or two words or a number in the numbered spaces on the notes or forms below. · You will hear each recording twice.
Conversation One · Look at the notes below. · You wilt hear a message about a man telephoning a travel agent.
[解析] 1-4 F: Good morning. Sunshine Travel Agency. How can I help you? M: Hello, this is Michael Lee, from TNG International. I'm looking for a flight to Boston. We have an account with you. F: Yes, when would you like to travel? M: At the end of the week, uh, Thursday or Friday. F: Well, I checked for another customer earlier. And the Thursday flight is full, but there is space on the flight at 17:30 this Friday, that's the 29th of October. M: Friday? Yes, that's fine. It's a direct flight, isn't it? F: Yes, it is. M: And how much is it? F: Will you be flying economy class, sir? M: No, I will be flying business. I understand we get a small discount tot long flight. F: Yes, that's right. Let's see, Hong Kong to Boston, business, return? M: Yes, return. F: Um. That comes out at $1,135. M: OK, I'd like to book that, please. F: Certainly. Let me give the booking reference. M: OK. F: It's JL3-12ZL. M: All right. Got that. Thank you very much.
2.
BUSINESS
3.
$1,135
4.
JI3—12ZL
Conversation Two · Look at the notes below. · You will hear a man telephoning a colleague about his time sheet.
[解析] 5-8 F: Good afternoon. Jane's speaking. M: Hi, Jane. F: Hi, Dan. M: I just remember that I left the office this afternoon without completing my time sheet. If I give you the details, could you do it for me? F: Sure. M: I think I left the time sheet on your desk. F: Yes, you did. I got it in front of me. Now, let's see. Dan, I'm sorry, but I can never remember how to spell your surname, P-R-A ... M: H-D-A. F: Right. And you haven't filled in the project you're working on, either. M: No, I'm sorry. I left them in a hurry. I'm working on the office survey project. F: Right. You filled in the hours from the 13th to the 16th, but the 17th is blank. M: Yes, can you put 6. 2 for the 17th? F: Right. And the status is still ongoing, is it? M: No, surprisingly enough, it's completed. I finished it at last. F: Congratulations. M: Thanks.
2.
OFFICE SURVEY
3.
6.2
4.
COMPLETED
Conversation Three · Look at the notes below. · You will hear a telephone conversation about the arrangements for a meeting.
[解析] 9-12 F: Evon Lee. M: Hi, this is James Clark from Globe UK. F: Oh, hi. M: Just calling to give you some details of next week's meeting. F: Right, that's next Tuesday, isn't it? M: Yes, that's right, the 9th of February. We'll be starting around 10 o'clock. F: OK. Where shall I go when I get there? M: If you report to Reception, they'll give you a security badge. F: And I ask to see you, do I? M: No, I'll be tied up unfortunately. I've arranged for Mr. Anniston to meet you and take you up. F: OK, I just make a note of that. M: Now, I'll be sending you a couple of things before the meeting. First of all, I thought it might be useful if you had an agenda, so I'll be faxing you that later today. F: Great, thanks. M: And I assume you'll be driving, so I'm sending you a visitor's pass to get into the car park. F: Wonderful. M: OK, well, I'll look forward to seeing you next Tuesday.
2.
ANNISTON
3.
AGENDA
4.
VISITOR'S PASS
PART TWO
Section One · You will hear five people talking about different topics. · For each piece, decide which department (A-H) the speaker is talking about. · Write one letter (A-H) next to the number of the piece. · Do not use any letter more than once. · You will hear the five pieces twice. A. Sales Department B. R&D Department C. Recruitment Department D. Marketing Department E. Production Department F. Accounts Department G. Staff Training Department H. Customer Services Department
[解析] F: Now, I'd like to look at the latest figures. The breakdown is on the first page of your report, and, as you can see, the overall trend is very promising. There's an increase in turnover of 12%. That's a marked improvement on last month's figures and I think it clearly shows that the launch of the new model has been successful. Perhaps we should now start to look at increasing its production.
2.
G
[解析] M: Of course all companies are aiming for greater efficiency and I think that an important factor in achieving this is a skilled work-force. We take on a number of young apprentices each year, and for the first year they are "learning on the job". We also have a number of in-house schemes in which existing employees either learn new skills or improve ones they already have. I think it's particularly important for staff to keep up with developments in new technology.
3.
C
[解析] F: This is a small company and most of our employees arc from this area. We generally advertise vacancies in the local press and during our busy periods we take on thirty to forty extra staff... they're temporary and mostly come to us through local employment agencies.
4.
D
[解析] M: We come now to the launch of the ZTS. It's essential, if we're to reach our targets, that we attract a considerable number of new customers. We must look at the cost of a national television campaign... there are some preliminary figures for this on the second page of the report. We have to get the promotion of this model right from the start.
5.
E
[解析] F: The management are very pleased with the latest figures for the DHS plant. For an equal number of man-hours worked, there has been a 25 percent increase in output. This is a much better rate than the same period last year. I think that the introduction of staff bonuses, as well as the arrival of the new machinery, have brought about this greater efficiency.
Section Two · You will hear another five short pieces. · For each piece, decide what the speaker is trying to do. · Write one letter (A-H) next to the number of the piece. · Do not use ally letter more than once. · You will hear the five pieces twice. A. Thanking B. Changing an appointment C. Explaining a delay D. Asking permission E. Requesting F. Inviting G. Announcing H. Complaining
[解析] F: Oh hi, is that Julia? It's Amy here... listen... I'm ringing to say that the planning meeting is still going on... everyone is talking so much! I hope it won't upset your plans for later on too much but I won't get back until at least seven o'clock. No, it can't be helped, I'm afraid... no, well, I hope I won't be too late... (fade)
2.
B
[解析] M: Hello, is that Jack? It's Kate speaking. I have so much work on here, I don't think I'll be able to get away in time to meet today. I wonder if we could possibly postpone our lunch until Wednesday, then, at the Captain's? Thanks very much ... see you soon!
3.
G
[解析] F: Ladies and gentlemen! ... before the meeting starts, can I have your attention for a minute? If you would like copies of the report on the proposed future development of the company, they are on the table at the back of the room. Please put your name on the list so we know who's had a copy... there should be enough for everyone. Oh, and could you write your Department next to your name? Thank you very much.
4.
D
[解析] M: Hello? Mr. Jackson? It's Celeste here. Sorry to phone you at home, but the project meeting finished so late that I missed you. I wanted to know if it would be all right to make copies of this month's internal report for the meeting of the Area Managers tomorrow morning. I know you don't usually like it, but sales are so bad at the moment. I thought that seeing the sales figures might make the managers try a bit harder. Anyway. Could you let me know whether I can go ahead? I'll be here until 8 o'clock. Thanks.
5.
E
[解析] F: Hello, Mrs. Lee? I tried to call last night but you'd already gone. It's about the sales meeting. Do you know where it's being held? Oh, the time's been changed? Right then, 2:30 in your office, OK. And could you tell me where I can get a copy of the sales report? Oh, not ready yet, I see, well, let's hope they arc ready by this afternoon, thanks for your help, anyway!
PART THREE · You will hear a radio interview with Brian Rice, president of EBS University, the training and educational body set up by the electronics company, Torntec. · For each question (1-8), mark one letter (A, B or C) tot the correct answer. · You will hear the recording twice.
[解析] 23-30 F: Mr. Rice, I know we've asked you here to talk about EBS University, but before we begin, let's talk about the company. EBS Electronics seems to be enjoying a boom at the moment. Can you put some figures on that? M: Yes ... well ... in 1990, EBS's total sales were $11 billion. But in 1996, our sales grew by more than 5 billion and the sales total for the year was $27 billion. So ... while we used to think that 15% growth was good, for some time we were reckoning on achieving 20 to 50% ... though recent developments have changed that. F: And what about international expansion? Where are your big growth markets? M: Over the next five years, we'll be hiring 100,000 new employees... in Asia alone, it'll be 60,000. The real development during this period will be concentrated in East Asia—mostly in China, India and Vietnam. We're hoping that one day the market there will be as big as Europe. Over a longer period, we're also planning to expand into the Middle East and into Southern Africa. All this development is very important for the company. For example, the plans for China will bring investment up to $100 billion. A few years ago, I'd never have dreamed that we'd be selling $3 billion dollars worth of products there, which we did last year. It's hard to believe that only seven years ago we sold nothing there at all. F: Can we talk about EBS University itself? Can you explain—simply—how it works, and who it's for? M: I suppose it's really similar to a community-based education system—a bit like a village school—except, of course, this is a global village. Basically, it's designed to provide education and training for every single member of staff, from the Managing Director to the newest recruit. F: And what kind of education and training is actually on offer? M: Well, we have core courses that everyone is required to attend. They focus on things like reducing manufacturing time as well as quality issues—both for people and services. We also offer a range of options, everything from personnel, finance to languages. We run courses, for example, in French, Japanese, Korean and Mandarin. F: Can we turn now to the question of motivation and how you go about keeping people interested in their work? M: We never underestimate training. It's a challenge, for example, keeping someone aged 20 skilled until they're aged 60. So we do what we can. While some employees get as much as three days' training a month, the minimum is fixed at three days a year. We also have a feedback system in the form of a questionnaire that employees answer every six months, and in this way we can keep up-to-date with employees' opinions. F: So you really do believe in investing in your employees? M: That's right. We allow an amount equivalent to about 4% of an employee's salary for his or her training—to 'maintain them', if you like, because we think they're important. A piece of machinery, however, gets as much as 10%-12% of its purchase price spent oil maintenance now, I believe that people are more important than machines, so we still have a long way to go. F: It would seem, though, that EBS is more broad-minded than many firms in its approach to educating and training its employees. M: Well, EBS has been in a state of constant renewal since it was founded in 1938, but it wasn't until the late seventies onwards that the company started trying out new methods of training and education. EBS University was the result of those experiments and has been operating very successfully for the last fifteen years. I suppose overall what distinguishes EBS from other multinationals is that we educate all our employees and not just management. F: Thank you, Mr. Rice, and I hope that EBS University continues to do well in its educational role.
2. Over the next five years EBS intends to expand in
A.Southeast Asia
B.South Africa
C.East Asia.
A B C
C
3. EBS's sales in China reached $3 billion
A.in the previous year.
B.a few years ago.
C.eight years ago.
A B C
A
4. Who is EBS University intended for?
A.New members of staff only.
B.All company staff.
C.Managers and superviors only.
A B C
B
5. All EBS University trainees take course in
A.faster production ways.
B.personal finance.
C.languages.
A B C
A
6. What is the minimum amount of training an employee receives?
A.Three days every month.
B.Three days every seven month.
C.Three days every year.
A B C
C
7. Brain Rice says that investment in staff by EBS
A.has reached tile right level.
B.should be increased.
C.should equal the amount put into machinery.
A B C
B
8. EBS started experimenting with education and training
深色：已答题 浅色：未答题