PART ONE · Look at questions 1-5. · In each question, which sentence is correct? · For each question, mark one letter (A, B or C) on your Answer Sheet.
1. Boarding times: 30 minutes before departure time for domestic and 1 hour for international flights.
A.You must get to the airport earlier if you are about to go abroad.
B.It takes thirty minutes to check in for domestic flights.
C.More lime is requested for international flights before taking off.
A B C
C
2. Press a third button so that the alarm is set.
A.To set the alarm, you need to press the button three times.
B.There are three buttons needed to set the alarm.
C.After pressing a third button, you finish setting the alarm.
A B C
C
3. Send $30 for catalog. Refundable against purchase.
A.$30 will be returned if you buy the product.
B.Customers should pay $ 30 for the catalog.
C.The money can not be taken back.
A B C
A
4. If any problem occurs, contact your nearest Sony dealer. Whenever something goes wrong,
A.call the local maintenance engineer.
B.contact the seller closest to you.
C.repair it yourself.
A B C
B
5. Meeting Hall Multi-language instant translation system, 4th floor
A.Translation is done at the same time.
B.Speeches will be translated later.
C.You will get translated version right away.
A B C
A
PART TWO · Look at the list below. It shows the contents of a Web. · For questions 6-10, decide which part (A-H) each person on the opposite page should visit. · For each question, mark the correct letter (A-H)on your Answer Sheet. · Do not use any letter more than once. CONTENTS A Home B Business C World D People E Finance & Economy F Markets & Data G Science & Technology H Books & Arts
1. Byron Stone wants to know the latest news from Mars.
G
2. Daniel Culper needs to learn about America's interest rates.
E
3. Jeff Burton is interested in the man who wants to beat George W. Bush.
D
4. Brian Hickman wants to have an overview of the Web.
A
5. John Laser is concerned about the bird flu in Vietnam.
C
PART THREE · Look at the chart below. It shows the shareholder returns produced by winning, climbing and losing companies over eight-year period. · Which year does each sentence (11-15) describe? · For each sentence, mark one letter (A-H) on your Answer Sheet. · Do not use any letter more than once.
1. In this year, the returns to shareholders by Winners leveled out while the returns by Losers had a sudden drop.
C
2. The returns generated by Losers rose gently in this year, meanwhile the returns by Climbers increased greatly and Winners abruptly.
H
3. Although Losers' returns were lower than Climbers', it increased steadily just as Winners' did.
A
4. Shareholders got a bit more returns from Losers than the previous year before their returns declined; however, the returns of Climbers remained almost the same.
B
5. Compared to the slightly increasing returns of Climbers and Winners in this year, the returns of Losers decreased a bit.
E
PART FOUR · Read the article below about advertising Strategy. · Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'. · For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet. Competitive Advertising Strategy In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets. The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector. The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
1. The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.
A.Right
B.Wrong
C.Doesn't Say
A B C
C
2. Using celebrities is a new way of making ads for Pepsi Co.
A.Right
B.Wrong
C.Doesn't Say
A B C
B
3. Coca-Cola was a major sponsor for the football world cup in France.
A.Right
B.Wrong
C.Doesn't Say
A B C
C
4. The company's soft drinks sell well all year round.
A.Right
B.Wrong
C.Doesn't Say
A B C
A
5. Coca-Cola's attempts to diversify its product have been proved to be successful.
A.Right
B.Wrong
C.Doesn't Say
A B C
A
6. Fanta Latina and Fanta Madness are designed to appeal to French consumers.
A.Right
B.Wrong
C.Doesn't Say
A B C
B
7. The low-calorie variant Coca-Cola Light regarded as a distinct brand was the result of the company's advertising strategy.
A.Right
B.Wrong
C.Doesn't Say
A B C
A
PART FIVE · Read the article below about the British longer working hours. · For each question 23-28 on the opposite page, choose the correct answer. · Mark one letter (A, B or C) on your Answer Sheet. Put Down That Tool The British work longer hours than anyone else in the European Union (EU), which may account for Britain's faster rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent report it notes disapprovingly that, "The UK is the only member state where weekly working time has increased over the last decade." The commission believes that British companies may be systematically violating the EU's "Working Time Directive ". This demands that Europeans should work a maximum of 48 hours a week on average. Under the directive, workers can sign an "opt-out", agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only 16% are believed actually to be working more than 48 hours. Anna Diamantopoulou, the European commissioner for employment and social affairs, has a doubt about that. Firms in other European countries have not made much use of opt-outs. But, she thinks, some British bosses may be forcing workers to sign opt-outs as a condition of taking a job. (Some Americans may actually want to work more than 48 hours, but surely no European would be so silly, seems to her reasoning.) Citing reasons ranging from "health and safety" to the need to maintain "minimum social standards" in the EU and to strike a better balance between work and family life, the commission is launching a "consultation of interested parties" on possible changes to the directive. The commissioner hopes that Britain will be able to come up with solutions on a voluntary basis. This sounds innocent enough. But, in reality, if it does not, the commission will probably devise a new directive. The commission is likely to push for tighter definitions of the conditions under which opt-outs can be used. This will inevitably reduce labour-market flexibility and may introduce yet more burdensome corporate form-filling and regulation. The British government claims to welcome the commission's review. Privately, however, it hopes that the appointment of a new commission next autumn will ensure that Mrs Diamantopoulou does not have enough time to revise the directive. She will certainly need to work long hours to get it done. Fortunately, being classified as a manager, at least she has an automatic opt-out from the Working Time Directive.
1. What is the attitude of the European Commission toward Britain's longer working hour?
A.It firmly supports it.
B.It pays no attention to it.
C.It wants to get rid of it.
A B C
C
2. British companies may be against the EU's "Working Time Directive" by asking their employees to work
A.52 hours
B.48 hours
C.45 hours
A B C
A
3. Which of the following is Anna's belief?
A.French firms have made much use of opt-outs.
B.British bosses may force workers to sign opt-outs.
C.American corps don't need any opt-outs.
A B C
B
4. What will be the outcome of the commission's push for tighter definitions?
A.Labour-market flexibility will be reduced.
B.Corporate form-filling and regulation will become simple.
C.A new directive will be devised.
A B C
A
5. What do we learn about Anna's revision of the directive?
A.She will appoint a new commission to revise it.
B.She will have to give it up due to lack of time.
C.She will make use of opt-out to revise it.
A B C
C
6. Which of the following is true of Britain's practice?
A.Most of British workers have to work more than 48 hours a week.
B.British government doesn't want to change its policy voluntarily.
C.Britain's faster rate of economic growth is owed to its longer working hour.
A B C
B
PART SIX · Read the advertisement below about a consultant vacancy. · Choose the correct word to fill each gap, from A, B, or C on the opposite page. · For each question 29-40, mark one letter (A, B or C) on your Answer Sheet. OXERA — Consultancy opportunities As a result of our growing business, OXERA (Oxford Economic Research Associates Ltd.) — one of the UK's foremost economic consultancies specialising 1 economic and financial analysis — is recruiting new entrants at consultant level. We are interested in excellent candidates with general microeconomic background 2 have done postgraduate degrees in economics. 3 the moment, we are also particularly looking 4 candidates either with transport demand modeling experience 5 with experience in the communications sector. Our interests cover a wide range 6 business sectors worldwide: competition policy, financial economics, and environmental economics. New staff are quickly 7 in challenging projects for clients or in OXERA's own program of events and publishing. 8 of OXERA's work is at the cutting edge and there can be 9 better places to apply your economic skills. Direct experience of one of our core sectors — energy, water, communications and transport — would be helpful 10 your application, 11 it is not essential. What you 12 have is:
1.
A.in
B.over
C.on
A B C
A
2.
A.whom
B.who
C.those
A B C
B
3.
A.During
B.Upon
C.At
A B C
C
4.
A.for
B.up
C.into
A B C
A
5.
A.and
B.nor
C.or
A B C
C
6.
A.from
B.of
C.across
A B C
B
7.
A.involving
B.involved
C.involve
A B C
B
8.
A.Much
B.None
C.Lots
A B C
A
9.
A.little
B.few
C.many
A B C
B
10.
A.with
B.by
C.to
A B C
C
11.
A.if
B.despite
C.but
A B C
C
12.
A.must
B.might
C.can
A B C
A
PART SEVEN · Read the memo and the letter below. · Complete the customer complaint form on the opposite page. · Write a word or phrase (in CAPITAL LETTERS ) or number on lines 41-45 on your Answer Sheet. Memorandum Date: 11 Feb., 2004 Subject: Order No. 256 From: Sales Supervisor To: Amy, trainee We made a mistake with the order of Court Hotel. Please flu in the customer complaint form and pass it to Maggie Manning and ask her to deliver the juice next week.
Court Hotel Chilcompton, Bath, BA3 4SA, UK Slembrouck BVBA Violetstraat 187 B-1000 Brussels Belgium 2 Feb. , 2004 Dear Sir/Madam, Order No. 256 We have just received the above order. Unfortunately, you sent us 1,000 bottles of shampoo instead of 1,000 bottles of orange juice ordered. We need the juice for a wedding party in two weeks' time. Please deliver the juice that we ordered as soon as possible. You can collect the shampoo at the same time. Yours faithfully,
Sales Department Customer Complaint Form CUSTOMER 1 ______ Chilcompton, Bath, BA3 4SA, UK PRODUCT NO. 2 ______ Problem PRODUCTS ORDERED 3 ______ PRODUCTS DELIVERED 4 ______ Action token SOLUTION 5 ______
1.
COURT HOTEL
2.
ORDER NO. 256
3.
JUICE
4.
SHAMPOO
5.
DELIVER JUICE NEXT WEEK
WRITING
PART ONE
1. · You are the president of a company and have to go to Melbourne for a business trip. · Write a memo to your personal assistant: · asking her to book a room at your favorite hotel · suggesting the kind of room you want · telling her how long you will stay. · Write 30-40 words. · Write on your Answer Sheet.
I shall be in Melbourne on a business trip from April 12 to April 16. Please book for me a single room with bath and shower and with a view of the garden for four nights at Holiday Inn.
PART TWO
1. · Read this part of a note from Emma Jackson, boss of a French travel agency. We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements. · Write a letter to Hotel Mecure: · giving a brief self-introduction · saying what kind of brochure you are going to print · stating the rate of advertising · asking for a prompt reply. · Write 60-80 words. · Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
LISTENING
PART ONE · For questions 1-8 you will hear eight short recordings. · For each question, mark one letter (A, B or C) for the correct answer. · You will hear the eight recordings twice.
[解析] F: Last year, 20% of our expenditure went to our overseas investment and about 50% were used in establishing new enterprises. I think we should invest more on overseas enterprises and reduce a little bit on the domestic enterprises.
2. What is the post advertised?
A.Personnel Manager
B.Marketing Manager
C.Production Manager
A B C
B
[解析] M: Hello, this is Andrew Marlow, I am just calling about the job advertised in South China Morning Post for the position of Marketing Manager? F: Yes, have you sent your application in writing? M: Yes, I sent it by mall last week. F: Don't worry, then you will be hearing from our Personnel Department very soon.
3. Why has the flight been delayed?
A.because of weather
B.because of technical reasons
C.because of one passenger's absence
A B C
B
[解析] F: Attention please, we regret to inform passengers taking Flight DA398 to Shanghai that your flight has been delayed due to technical reasons. You will be further informed about the departure time. We apologize for any inconvenience that may cause. Thank you.
4. What model did the man get?
A B C
A
[解析] M: Hello, can I speak to Ms Orville? F: Speaking, please. M: This is Allan Kruth from Irwin Nursery. We ordered 2 Philips FS13A fax phones with you. But when we got it yesterday, we found you made a mistake on the model. It's FS15A instead. F: I'm sorry. Mr Kruth. We'll look into it and call you back as soon as possible. M: OK, thank you then.
5. What is the price the customer ask for?
A B C
B
[解析] F: Hello, Alex, this is Hilda. I want to ask if you can give us a discount on that glassware we ordered, say ... 10% off. $ 550 a pack is just too much. M: Sorry, I can't decide that myself. Even if the boss agrees, I think $530 a pack is the lowest price we can offer. You know, business is not so good... F: OK, no problem. Thank you anyway.
6. Who is the new manager?
A B C
C
[解析] M: Is that the new manager of Technical Department? F: No, that's the secretary of Training Department. M: Then which one is the manager of Technical Department? F: The new manager has short hair and wears no glasses. M: I see. She looks terrific.
7. What is the customer's name?
A.Aldridge
B.Altridge
C.Alldrige
A B C
A
[解析] F: Good morning, Ohio Savings Bank. How can I help you? M: Yes, I want to transfer some money from my checking account to savings account. F: OK. Can I have your name, please? M: Kenneth Aldridge. F: How do you spell that? M: It's A-L-D-R-I-D-G-E. F: OK, and how much do you want to transfer?
8. How much does the man have to pay each day?
A B C
B
[解析] M: Can I have a single room for just one or two nights? F: Just a minute ... Yes, I think we can let you have a room after five o'clock. Can you wait till then? M: Yes, that will be all right. How much is the room per night? F: $70 a day plus $7 tax and $5 service charge. Will you fill in this form please? M: Certainly.
PART TWO · Look at the notes below. · Some information is missing. · You will hear a telephone talk on making TV commercial. · For each question 9-15, fill in the missing information in the numbered space using a word, numbers or letters. · You will hear the conversation twice. City TV, Advertising Department Reserving Form CUSTOMER: Hawkins & Sons Electronics CONTACT NAME: (9) Morris ______ CONTACT PHONE NUMBER: 1 ______ SHOWING TIME: 2 ______ season LENGTH: 3 ______ minutes COST: (13) $ ______ per minute DEPOSIT: 4 ______ DEADLINE: (15) Dec ______
[解析] 9-15 F: City TV Advertising Department. How can I help you? M: Hi, this is Morris Sherriff from Hawkins & Sons Electronics. We have the intention of putting a commercial next month during Christmas season. F: Fine. Would you please tell us the details? Your name and telephone number? M: OK. I'm Morris Sherriff, that's S - H - E - double R - I - F - F. The number is 835-7823. F: How long do you think the commercial will last? M: One and half minutes. And how do you charge? F: It depends on what time your commercial is shown. If it is prime time, the price may be much higher, especially during the Christmas time. M: OK. Actually we just want to launch a new product through the commercial and the prospective buyers are mid-aged people. So it's better to put the commercial at the prime time so that it can be popularized. Actually, we'd like to be one of the sponsors of a TV play. F: Then how long will it be shown on TV, one month? M: Oh, no, one month will be a big burden for us, and how about as long as the TV play is shown? F: No problem. But I think I have to let you know beforehand that a commercial followed with a TV play can ask for high price. It's about $ 600 per minute including the fees for making films. M: OK. I think it's worth the money. But you have to finish before Dec. 18th. F: Fine, now can you send us more information about what you really want in the commercial no later than this week, so we can decide how to deal with the shooting. M: OK. I'll get the materials to you very soon. Do I have to pay a deposit? F: Yes, 10% of the total cost. You can either send us a check or pay in cash. M: I think I'll send you a check when we meet a few days later. F: OK, no problem. See you then.
2.
8357823
3.
CHRISTMAS
4.
1.5
5.
600
6.
10%
7.
18
PART THREE · Look at the notes about how to avoid blunders in doing business overseas. · Some information is missing. · You will hear part of a presentation by the company's overseas area manager. · For each question 16-22, fall in the missing information in the numbered space using one or two words. · You will hear the presentation twice. How to Avoid Blunders To avoid blunders, you must Adapt 1 ______ for other countries Avoid names of 2 ______ Conduct right 3 ______ Respect 4 ______ Convey 5 ______ of the original Do 6 ______ Be aware of 7 ______
[解析] 16-22 Doing business in another country can be extremely tricky. Here we just want to remind you of some issues to consider when you conduct business abroad. The first issue is the importance of packaging. Numerous problems result from the failure to adapt packaging for other countries. Sometimes, the color of packaging may mean quite a lot. For instance, white symbolizes death in Japan and much of Asia; green represents danger or disease hi Malaysia. Obviously, using the wrong color hi these countries might produce negative reactions. Language barrier is the second problem. Some product names travel poorly. For instance, the gasoline company Esso found out that the name means "stalled car" in Japan. However, some company names have traveled well. Kodak may be the most famous example. The name was pronounceable everywhere and had no specific meaning anywhere. Next come the problems with promotions. In its US promotion, one company had effectively used this sentence: "You can use no finer napkin at your dinner table." The US company decided to use the same commercials in England. To the British, however, the word napkin or nappy actually means "diaper". The ad could hardly be expected to boost sales of dinner napkins in England. Local customs may also pose a problem. Social norms vary greatly from country to country, so local input is vital. For example, one firm promoted eyeglasses in Thailand with commercials featuring animals wearing glasses. However, in Thailand these animals are considered a low form of life; humans would never wear anything worn by an animal. Problems may also result from translation. The best translations of an advertising message convey the concept of the original but do not precisely duplicate the original. Pepsi Co. learned this lesson when it reportedly discovered that its slogan "Come alive with Pepsi" was translated into German as "Come alive out of the grave with Pepsi". Therefore, there is always the need for research. Proper market research may reduce or eliminate most international business blunders. Good research may even uncover potential translation problems. Doing business in other cultures can be risky if you're unprepared. However, awareness of differences, and concern for host-country feelings can reduce problems and save money.
2.
BAD/POOR MEANINGS
3.
PROMOTIONS
4.
LOCAL CUSTOMS
5.
CONCEPT
6.
(MARKET)RESEARCH
7.
DIFFERENCES
PART FOUR · You will hear an interview with Dr. Kets de Vries, a psychologist on leadership. · For each question 23-30, mark one letter (A, B or C) for the correct answer. · You will hear the interview twice.
1. Emotional intelligence concerns mainly with self-reflective and
A.decision making.
B.personal achievement.
C.the relationship with others.
A B C
C
[解析] 23-30 Leadership is the global obsession. Many writers and psychologists try to go inside the mind of the leaders. Kets de Vries here describes the psychological profile of successful CEOs. He explores top executives' vulnerabilities. You've studied the psychology of leaders in your whole life. How do you identify the successful ones? The first thing I look for is emotional intelligence — basically how self-reflective is the person? Of course, emotional intelligence involves a lot more than just being introspective. It also involves what I call the teddy bear factor. Do people feel comfortable with you? Do they want to be close to you? An emotionally intelligent leader also knows how to single people out and say, "Hey; Deborah, you are special. I've looked a long time for you." In general, emotionally intelligent leaders tend to make better team players, and they are more effective at motivating themselves and others. Furthermore, leaders do not always learn skill of emotional intelligence on the job. Of course, over the years, I've met highly successful executives who are not self- reflective at all. They are total doers. You have to be a doer to make it in business. Nevertheless, in my experience, the most effective leaders are able to both act and reflect, which prepares them to manage for the long term. Do the background of successful leaders you've studied have anything in common? There is evidence that many successful male leaders had strong, supportive mothers and rather remote, absent fathers. This is beautifully exemplified by Jack Welch, who in his autobiography, describes his attachment to a powerhouse of a mother and depicts his father, a train conductor, as pleasant enough but not very present. However, when it comes to women, it's harder to explain what makes for success. But it does seem that the model for great women leaders is more complicated than that of great male leaders. As with the men, some strong women leaders had powerful, supportive mothers. But others had powerful fathers. Would you say that culture plays a role in determining what type of leader you have? Certainly, different cultures have very different expectations of leaders. In America, for instance, a leader is a big shot. He takes himself very seriously, and other people regard him as a kind of support. In Dutch culture, a leader is someone who suffers. A leadership style that would be effective in Sweden, for example, may be quite malfunctional in Russia. On the other hand, corporate culture varies enormously as well, and companies differ in how they regard factors such as power, status, and hierarchy. There are also great differences in the way executives from various national cultures look at control and authority. You often write that executives are irrational. What do you mean by that? Well, ff you study executives, you quickly see that they don't behave rationally all the time. Indeed, irrational behavior is common in organizational life. The mental health of senior executives is very subtle. They can't be too crazy or they generally don't make it to senior positions, but they are nonetheless extremely driven people. But executives don't like to hear this, they like to think they are totally in control. Now to sum up, what is your prescription for healthy leadership? Self-awareness and a well-rounded personal life, as well as an ability to suffer fools and laugh at yourself.
2. A successful leader is the one who is able to
A.act and reflect.
B.make team players.
C.reflect and admit errors.
A B C
A
3. It is obvious that many male leaders had
A.strong, supportive mothers and absent fathers.
B.powerful fathers and pleasant mothers.
C.strong, supportive mothers and present fathers.
A B C
A
4. Scientists find that the model for women leaders
A.is the same with that of male leaders.
B.is not decided by family background.
C.is more complicated than that of male leaders.
A B C
C
5. In the Dutch culture a leader is
A.someone who is serious and supportive.
B.someone who has to go through many difficulties.
C.someone who is nice and considerate.
A B C
B
6. The speaker implies that executives from different cultural background
A.have different understanding of control and authority.
B.may share similar opinions on control and authority.
C.have similar understanding in deciding leaders.
A B C
A
7. Usually executives would not like to accept the fact that
A.they are rational people.
B.they are irrational sometimes.
C.they are mentally ill.
A B C
B
8. Healthy leadership is decided by
A.self-awareness, well-rounded personal life and the ability to suffer.
B.self awareness and independence.
C.well-rounded personal life, the ability to tolerate and work alone.
1,000 for 1/2 page.
深色：已答题 浅色：未答题