Ⅰ.Multiple choice Directions: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that best completes the sentence.
1. Business people see tourism as an opportunity to make ______ by supplying the goods and services.
A.a promise
B.an advance
C.a profit
D.a friend
A B C D
C
商人把旅游看做是通过提供旅游市场所需的商品和服务而盈利的机会。make a profit获利，盈利。
2. Tourist expenditures have direct, indirect and induced effects on a/an ______ economy.
A.accommodation
B.destination
C.transportation
D.national
A B C D
B
旅游消费对于一个目标经济来说具有直接、间接和诱导三种效应形式。
3. The WTO has suggested several ______ for domestic tourism definitions.
4. One of the objectives of WTO is to raise standards of living in the less developed areas of the world by helping to provide ______ for foreign tourism.
A.education
B.policies
C.facilities
D.markets
A B C D
C
世界旅游组织的目标之一就是帮助世界上欠发达地区建设对外旅游设施，来提高这些地区的生活水平。
5. The tour operator's brochure is a/an ______ tool, being the main influence on the customer's decision to buy.
A.informing
B.communicating
C.managing
D.marketing
A B C D
D
旅游经营商的宣传册是重要的市场营销工具，它对顾客是否决定购买旅游产品起主要的影响作用。
6. The removal of coral, either for souvenirs collected by the public or for commercial sale by tourist enterprises, ______ some coastal regions of Australia and elsewhere.
15. There is great potential in China for specialized tourism, focusing on ethnic groups and ______ adventure.
A.environmental
B.minority
C.mountain
D.rural
A B C D
A
中国发展专项旅游的潜力极大，并以少数民族旅游和自然环境旅游为主。
Ⅱ.Reading comprehension Directions: Read the following passages and make your proper choices.
(1)
Some seven or eight hundred years ago, Hangzhou, known as Ling'an then, was the capital of the Southern Song Dynasty. At that time, watching the tidal bore was already a grand occasion in town when the whole population would turn out for the spectacle. The best time to do this was from the 15th to the 18th of the eighth month of each year. But beginning from about the tenth day of the month, that part of the river bank that offered the best vantage point for tide watching would already be a busy gathering place for little open-air booths and stalls where vendors piled colourful wares on their carts or boxes. There would be all kinds of snacks and cooked meats in shining pots and pans. The taverns and restaurants would put up multi-coloured lanterns and flags or pennants, displaying meanwhile an attractive array of meat and vegetable dishes with a lot more exotic delicacies on the menu. in the tea-houses would be hung painting scrolls and calligraphy scrolls by famous artists while the antique vases would be filled with fresh flowers. In addition, there would be vendors displaying plasters and medicinal herbs for sale on the ground, roving artists with their monkeys for variety shows or folk artists ready to entertain the crowds. Even before the days of the tidal bore, these people would be gathered on the river bank doing whatever they could to attract pleasure-seekers. Meanwhile, tens of thousands of people, visitors from other towns as well as local residents of Ling'an, would be hustling and bustling about, clogging up the way and making traffic impossible. In the large riverside mansions that lined the banks, there would be opulently dressed men and women, some leaning against the windows or the balconies looking into the distance and some looking down gazing fixedly at something going on down below.
1. In the Southern Song Dynasty, people ______ to watch the tidal bore.
2. At that time people came to watch the tidal bore ______ of the eighth month of each year.
A.from 15th to the 18th
B.starting around 10th
C.from 15th to the end
D.at the middle
A B C D
B
事实细节题。由第四句可知，大约从8月份的第10天开始，人们就来观看潮汐了。
3. The vendors were selling their wares ______.
A.along the bank
B.at the best vantage point
C.in piles
D.using pots and pans
A B C D
A
事实细节题。由第四句“...that part of river bank...on their carts or boxes.”可知，小贩们在岸边卖彩色的线。
4. The crowds coming to watch the tidal bore were also entertained by ______.
A.painting scrolls
B.displaying plasters
C.folk artists
D.pleasure-seekers
A B C D
C
事实细节题。由倒数第四句“In addition...folk artists ready to entertain the crowds.”可知，答案为C。
5. The best vantage point for tide watching was ______.
A.large riverside mansions
B.distant balconies
C.taverns and restaurants
D.the tea houses
A B C D
A
推理判断题。由最后一句可知，最好的观看潮汐的地方是大的河边高楼。A符合题意。
(2)
Vacation travel, a pleasant travel, is one of the faster-growing segments of the tourism industry. These travelers seek enjoyment and pleasure for their travel. Vacation travel is typically price-sensitive and often concerned with the particular time of day or day of week schedules. Vacation travel has been heavily promoted by the airlines for Saturday and Sunday travel when their transport capacity is not heavily used by business travelers. Further, the vacation travel market is where the airlines often offer lower fares. These tickets often have many restrictions designed to prevent regular business travelers from switching to the lower fares. For exam ple, the super-saver fare requires the passenger to stay at the destination over a Saturday night. Such fares are not good during certain heavy holiday periods or Monday to Friday flights, or they constitute only a small number of seats on flights that normally would not be filled by full-fare business passengers. The vacation market is an important one to Florida, the Caribbean, Colorado, and Vermont during the winter months for sun and ski vacations. The United States to Europe and the United States coast to coast are strong vacation markets in the summer. Travel agents and tour operators are heavily involved in the vacation market. Charter bus trips and tours are also major parts of the vacation market. The vacation travel market is also splintering into "boutique" travel niches as well. These are specialty vacations in which recreation and/or rest at a hotel or on a cruise ship are not the major elements of the trip. Trips in this category that have become increasingly popular in recent years include viewing rare animal life at the Galapagos islands, whale watching in Baja California, hiking in Nepal ,photographic expeditions in the wilds of Alaska or the Northwest Territories, safaris in Africa, and nature cruises up the Amazon River. These trips typically are educational; they often employ naturalists who give speeches and show films relating to the site on the trip.
6. Business travelers usually take ______ airplanes.
9. Vacation travel is a very important segment in ______.
A.vacation market
B.charter tourism
C.tourism market
D.specialized market
A B C D
C
事实细节题。由第一段第一句可知答案为C。
10. During educational travel the tourists usually see ______ and wildlife.
A.rare animals
B.safaris
C.Amazon River
D.naturalists
A B C D
D
事实细节题。由第四段最后一句可知答案为D。
Ⅲ.Cloze Directions: Choose the one from the given A, B, C and D to complete the passage properly. Good environment starts with location. We have heard some of the most successful operators say 1 is probably 50% of the reason for success. Location 2 that an establishment has to be easily 3 . It has to be located in or near a community 4 near important intersections. Environment also refers to the 5 of the restaurant. Many successful operators believe that the 6 environmental theme must be complete 7 the guest will perceive a total experience as part of the meal. This completeness 8 to a coordination of the decorations, the 9 and menu covers, food server uniforms, silver, china, glassware, linens, and the 10 of food and service that is 11 . Studies consistently show that guests are very 12 about the cleanliness of the restaurant, the restrooms, and the outside environs (附近的地方) of the property. These are important 13 that help create repeat business 14 the food and beverage operation and for the hotel 15 .
Ⅳ.Phrasal verbs Directions: Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessary. account for link with depend on remove...from dispense with stem from interest in transfer to invest in view as
1. This is easily accomplished by ______ the banquet section ______ the control of the food and beverage department.
Part One Directions: Translate the following into Chinese.
1. intangible tourism products
无形的旅游产品
2. ambitious plan
宏伟蓝图
3. the visitor's initial expenditure
游客的原始消费
4. short take-off and landing aircraft
短跑道起降飞机
5. with lots of local color
带有浓厚的地方色彩
6. in accordance with international obligations
按照国际义务条例
7. encourage word of mouth recommendation
获得良好的口碑
8. improved educational standards
教育水平的提高
9. an international excursionist
国际短程旅游者
10. spread messages of hope for a peaceful world
传播渴望世界和平的愿望
Part Two Directions：Translate the following into English.
1. 平均工资水平
average wage rates
2. 包机服务
charter services
3. 在不同的停靠港
at the various ports of call
4. 四分之三的人口
three-quarters of the population
5. 饭店特许经营的概念
the concept of franchising
6. 心理承受力
the psychological capacity
7. 美食
gourmet dining
8. 在世界范围内
on a worldwide scale
9. 可随意支配的净收入
net discretionary incomes
10. 与旅游业有关
relevant to the tourism industry
Ⅵ.Passage translation Directions: Translate the following passages into Chinese.
1. China is truly one of the few countries in the world with such a vast territory, huge population, long-standing history, brilliant ancient civilization, stunning natural beauty, and multiethnic culture. This uniquely combined natural and cultural resource base has become a major asset for China in its effort to develop tourism. Located in the southeastern part of Eurasian Continent on the western shores of the Pacific Ocean, China is the third largest country in the world with a total land area of 9.6 million square kilometers. Its geographic environment and physical landscape are enormously diverse due to the north-south differences in latitudes and the east-west variations in landform and moisture. China is a mountainous country. Hills, mountains, and plateaus cover two-thirds of the total area. The general topography descends from the high plateaus in the west to the lower-lying plains in the east.
2. Professional travelers are similar to business travelers in many ways, although this type of travel is more elastic than business travel. Professional travel is built around the meeting and convention markets. These markets have grown as transportation, especially by air, has become more available and affordable. As professional travel continues to grow, new and expanded meeting and convention facilities have been developed to satisfy this increasing demand. Along with this growth, new management challenges have arisen to serve this specialized market. Some of the key market segments for meeting participants or attendees are associations, businesses, exhibitions and trade shows, religious organizations, political parties, and governments.
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