PART ONE ·Look at the statements below and the text on mobile advertising on the opposite page. ·Which section (A, B, C or D) does each statement 1-7 refer to? ·For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet. ·You will need to use some of these letters more than once.
Mobile Advertising The Next Big Thing
A Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising's promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business. B The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers. C Yet the biggest selling point of mobile ads is what marketing types call ' relevance' . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits. D In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ' Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,' says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.
1. Customers are rewarded in return for text message advertisements on their mobile phones.
7. Internet is the newest means of making advertisements.
A B C D
A
“互联网广告是一种新时尚。”本题比较容易，关键在于理解A段最后一句话。其中的the latest fad是同位语，用来补充说明internet advertising。换言之，Internet advertising is the latest fad，只要理解这一点，答案就一目了然。
PART TWO ·Read the article below about the shortage of talent in Asia. ·Choose the best sentence from the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-G). ·Do not use any letter more than once. ·There is one extra letter which you do not need to use.
Asia's Skills Shortage
It seems odd. In the world's most populous region the biggest problem facing employers is a shortage of people. Asia has more than half the planet's inhabitants and is home to many of the world's fastest-growing economies. But some businesses are being forced to reconsider just how quickly they will be able to grow, because they cannot find enough people with the skills they need. In a recent survey, 600 Chief executives of multinational companies with businesses across Asia were interviewed. 1 It was their second-biggest headache in Japan (after cultural differences) and the fourth-biggest in India (after problems with infrastructure,bureaucracy and wage inflation) . Across almost every industry and sector it was the same. Old Asia-hands may find it easy to understand why there is such concern. The region's rapid economic growth has fished out the pool of available talent, they would say. 2 Recent growth in many parts of Asia has been so great that it has rapidly transformed the type of skills needed by businesses. Schools and universities have been unable to keep up. This is especially true for professional staff. Airlines are one example. Many new carriers are setting up and airlines are offering more services to meet demand. 3 According to Alteon Training, the commercial-pilot training arm of Boeing, India has fewer than 3000 pilots today but will need more than 12000 by 2025. China will need to find an average of 2200 new pilots a year just to keep up with the growth in air travel,which means it will need more than 40000 pilots by 2025. In the meantime, with big international airlines training only a few hundred pilots a year, Asian airlines have taken to poaching them, often from each other. 4 China has been trying to lure pilots from Brazil, among other places. With such a mismatch between supply and demand in Asia's labour markets, companies will have to become better at hiring good staff and keeping them. The first priority is to realize that retention is more important than recruitment. But as some companies will always be better at this than others, the job-hopping and poaching are set to continue for many years, until education and training catch up. 5 Without talented recruiting policies, some firms may end up scaling back their bold Asian growth-plans. A．However, there is also a failure of education. B．Philippine Airlines, for instance, lost 75 pilots to overseas airlines during the past three years. C．As it turned out, they ranked a shortage of qualified staff as their biggest concern in China and South-east Asia. D．There is also a severe shortage of good managers. E．The consequences of that are depressing and will limit the growth. F．But, in the meantime, there is a dreadful shortage of pilots. G．Asia has more than half the planet's inhabitants and is home to many of the world's fastest-growing economies.
“其后果令人担忧而且将会阻碍公司的发展。”本段是文章的结尾，作者总结了问题的关键是“亚洲人才市场的供需矛盾”，并且指出“当务之急是要认识到留住人才比招聘人才更重要”。然而在空格处前一句，作者非常客观地指出“由于公司间的千差万别，跳槽和挖人的现象将继续下去”。这样持续下去的结果会是什么呢?E项中的“the consequences of that are depressing”正是它的回答，而且空格后面的“some firms may end up scaling back their bold．Asian growth-plans”正好印证了E项后半句的内容“will limit the growth”。
PART THREE ·Read the article below about corporate culture on the opposite page. ·For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. The term corporate culture refers to an organization's value system. Managerial philosophies, workplace practices, and organizational network are included in the concept of corporate culture. Tyson Food's corporate culture is reflected in the fact that everyone—even CEO Don Tyson wears clothes of a yellowish brown color on the job. The leaders who developed the company and the corporate culture typically shape the corporate culture.One generation of employees passes on a corporate culture to newer employees. Sometimes this is part of formal training. New managers who attend McDonald's Hamburger University may learn skills in management,but they also pick up the basics of the organization's corporate culture. Employees can absorb corporate culture through informal contacts as well, by talking with other workers and through their experiences on the job. Corporate culture has a major impact on the success of an organization. In organizations with strong cultures,everyone knows and supports the organizations' objectives. In those with weak cultures, no clear sense of purpose exists. In fact, the authors of the classic book In Search of Excellence concluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric and McDonald's. As you can imagine, changing a company's corporate culture can be very difficult. But some managers try to do just that when they feel the current culture is weak, or when the organization's objectives change and the old culture no longer fits. Sometimes the competitive situation of a company changes.For instance, electric utilities, which once had their profits guaranteed by public regulation, now face more competition than ever. Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too. Management expert Peter Duckers feels that, rather than trying to change culture, managers should focus on changing employees and corporate practices, as follows. ·Define what results are needed. Specify in measurable terms what the organization or department,or office) needs to achieve. ·Determine where these results are already being achieved within the current organization. Analyze the departments that are already effective and find out what they are doing differently from the rest. ·Determine what top management can do to encourage these good results. Duckers suggests that executives openly ask what they can do to help, and then do it. ·Change the reward system—or develop a new one—to recognize these effective practices. When employees realize that the organization really does reward the new approach, they will adopt it much more quickly. Whether one wants to change an organization culture or not, it is important to choose managers and employees whose personal styles fit the organization's goals.
1. According to the passage, corporate culture
A.means the cultural atmosphere in a company.
B.is established by top leaders and can't be changed.
C.involves the core values of a company.
D.has little influence on the performance of a company.
PART FOUR ·Read the text below about different kinds of consumer goods. ·Choose the best word to fill each gap from A, B, C or D on the opposite page. ·For each question 19-33, mark one letter (A, B, C or D). In the field of marketing, consumer goods are classed according to the way in which they are 1 The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be 2 that all of these types are based on the way shoppers think about products, not on the 3 of the products themselves. What is regarded as a convenience 4 in France (wine, for example) may be a specialty in the United States. People do not 5 a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy. The buying of convenience goods may be done 6 , as some families buy groceries once a week. Sometimes convenience products are bought on 7 : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items. Shopping goods are items for which customers search.They 8 prices, quality, and styles, and may visit a number of stores 9 making a decision.Buying an automobile is often done this way. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration 10 Specialty goods can 11 almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not 12 want or need or may not even know about. 13 or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be 14 standard services, such as life insurance, for which most people will usually not 15 shopping.
本段内容是关于人们购买便利商品的方式。此句话的句意是“采购便利品可以是定期的，如有些家庭一周采购一次食品”。答对本题得首先理解本句中两个分句的逻辑关系，后者(once a week)用来举例说明前者(routinely)。
7.
A.spot
B.action
C.presence
D.impulse
A B C D
D
本题考查的是短语buy sth．on impulse的用法，它的意思是“凭一时冲动购买某物”。另外还有impulse。buying这样的说法，如She often makes impulse buying of things she does not really want．(她常常凭一时冲动购买自己并非确实需要的商品)。
参考32题的解析，空格处需要一个表示“费心，麻烦”的单词。虽然A(trouble)也符合句意，但其用法为trouble sb．to do sth．，而bother的词义和用法都符合，故答案为C。
PART FIVE ·Read the text below about death by overwork in Japan. ·In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. ·If a line is correct, write CORRECT. ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS.
1. death in the 1980s in Japan, where long working hours are the norm there.
THERE
此句中where引导的是非限制性定语从句，用来修饰先行词Japan，因此there为多余。
2. Official figures say it that the Japanese work about 1780 hours a year,
IT
本句中say后面直接跟that引导的宾语从句，因此it为多余。
3. slightly less than Americans (1800 hours a year),though more than Germans
CORRECT
4. (1440). But the statistics are misleading because of they do not count 'free overtime'
OF
because是连词，后面直接加句子they do not…，而because of后面应为名词或名词性短语，故应去掉of。
5. (work that an employee is obliged to perform but not paid for). It is being estimated
BEING
此处的It is estimated that(据估计……)就如It is said/reported that(据说/据报道……)一样是常用的表达法。这里不需要加being来强调“正在被估计”，所以being为多余。
6. that one in three men who aged 30 to 40 works over 60 hours a week. Factory
WHO
38、39题涉及的是同一个句子，此句句意是“据估计，1/3的30～40岁的日本人每周工作超过60小时”。本行中aged 30 to 40是过去分词短语作定语修饰名词men，故who为多余。
7. workers arrive early and stay late, without an extra pay. Training at weekends may be
AN
此题答案一目了然，因为pay是不可数名词，所以应该去掉不定冠词an。
8. uncompensated. During the past 20 years of economic inactivity, many companies
CORRECT
9. have been replaced full-time workers with part-time ones. Regular staff who remain
10. are benefit from lifetime employment but feel obliged to work extra hours lest
ARE
本题较难，因为其句子本身较长，而且句子成分复杂。本句中，Regular staff是主语，其后紧跟一个定语从句who remain，其中的remain是不及物动词，意思是“留下来”，所以本句描写的是“那些留下来正常上班的员工”的处境：一方面他们benefit from lifetime employment．(享受终身制工作的好处)；另一方面他们but feel obliged to work extra hours lest their positions be made temporary．(却被迫加班加点以免他们的工作也被改为临时工)。理清了句子结构和意义之后，我们不难看出are为多余。
11. their positions will be made temporary. Cultural factors reinforce these trends.
12. Hard work is respected as the cornerstone of Japan's post-war economic miracle. The value of self-sacrifice puts the benefit of the group above that of the individual.
CORRECT
WRITING
1. ·You are the training manager of a company which has won a large export order. You have beer asked to organise foreign language training for some of your staff. ·Write a memo to staff: ·explaining why the courses are necessary, ·saying which members of staff should attend, ·announcing when the courses will start. ·Write 40-50 words. ·Write on the opposite page. MEMO To: Sarah Peterson From. Brian McKeethy Date: 28 September 2008 Subject: Language Training
MEMO To: Staff of Marketing, Sales, and Shipping From: Training Manager Date: 28 September 2008 Subject: Language Training As you know, we have received a large export order for our major product, and servicing that order is going to require increased international communication. I am therefore organising courses in Business Correspondence and Telephone English for relevant staff in Marketing, Sales, and Shipping. Courses begin next Monday from 4pm to 6pm. Your attendance at the training courses is requested.
2. ·You work for a European beverage dealer. The following table shows the consumption of four types of soft drinks over the past ].5 years, revealing the current trend of the drink industry in your country. ·Using all your handwritten notes, write a short report, emphasizing the main business changes for your company. ·Write 120-140 words.
This report describes trends in the consumption of different types of beverage over the past decade and half. Fifteen years ago, the most popular drinks were juice (35%) and soda (38%), but by 2005,consumption of mineral water had more than tripled from 6% to 19% because of its convenience, whereas the consumption of iced tea had shrunk by a third, despite its unshaken popularity among the older population. No dramatic changes occurred for soda as a whole, but diet soda has almost caught up with its sugared twin and taken over nearly half of the soda sales. Similarly, we find a rapid increase in sports drinks but decreases in fresh juice and squash which take the juice family, down by 8 percentage points. In general, juice and soda remain the major products in the market, with mineral water catching up rapidly.
LISTENING
PART ONE ·You will hear three telephone conversations or messages. ·Write one or two words or a number in the numbered spaces on the notes or forms below ·You will hear each recording twice.
Conversation One ·Look at the notes below. ·You will hear a man telephoning a hotel.
Notes about Hotel Reservation
Date: 1 ______ Type of room : 2 ______ Number of rooms: 1 Price: $220, plus 3 ______ Facilities: mini-bar and a sauna bath Name: Kevin 4 ______
[解析] 1-4 F: Hello. White Swan Inn. How may I help you? M: Hello. I'd like to reserve a room for two on the June 5th. F: OK. Let me see... July... 5th... M: Excuse me, it's June 5th, not July. F: Oh, I'm sorry. June 5th ... Well, would you like a suite or a double room? M: A suite, please F: Yes. Luckily, we still have one suite available that night, sir, and it overlooks the hotel garden. M: That's great! How much is that? F: It's 320 dollars, plus a 12% room tax. M: Uhh, well that's probably a little too expensive for us. Do you have a cheaper room available? F: Yes, we have a few double rooms available that day, and they're 220 dollars, plus a room tax. M: How about the facilities? F: Well, there's a mini-bar and a sauna bath. M: I'll get a double room then. F: OK. Would you like a room facing the lake or the garden? M: I'd prefer the lake view, if possible. F: Sure. Could I have your name, please? M: It's Kevin BENNETTE. F: Is it B-E-N-N-E-T? M: No. It's double T with an E at the end. It's B-E-N-N-E-T-T-E. F: OK. Mr. Bennette, we'll look forward to seeing you on June 5th. M: OK. Goodbye. 这一信息虽然受到了一定的干扰，但是在对话中反复出现，所以只要注意听还是不难的。首先，顾客提出要一个6月5日的双人间(I'd like to reserve a room for two on the June 5th)，但是前台人员没听清楚，重复成了July 5th，顾客听出其中的差别，打断她，强调是June，不是July，最后前台人员更正了错误，确认了一遍是June 5th。
Conversation Two ·Look at the notes below. ·You will hear a human resources officer speaking to the new employees.
K & B New Employee Orientation
Co-coordinator: Debra Simpson
A. Induction Session Chair: 1 ______ Time: Monday morning Contents: a. company goals, mission and services b. 2 ______of the company c. meeting senior members B. Company tour Time : 2:30 pm, Monday Meeting Place: ground floor 3 ______ C. Focus Group Discussion Time: 1:00-4:00pm, 4 ______ Meeting Place: Room 308
[解析] 5-8 F: Good morning, everyone! I'm Debra Simpson, coordinator of this orientation programme, and it gives me great pleasure to welcome you to the new staff orientation workshop at K&B! I'll be chairing the induction session this morning, which, hopefully, will give you an opportunity to find out about the overview of this orientation programme. By the end of the Induction this morning you will have: ·been introduced to the company goals, mission and services; ·been familiar with the structure of the company; and ·met the senior members of the company. In the coming two weeks, there're two events that all new employees are expected to attend: the first one is the company tour starting at two thirty this afternoon and the other one is the focus group discussion on Friday afternoon 1 to 4 o'clock in Room 308. Some of the employees who have been working here for a while and have been doing great will join us at the focus group discussion. Well, before I forget it, we'll start out from the ground floor lobby this afternoon. Please make sure that you're there on time for the company tour. 这道题虽然同样是考查人名的拼写，但是所涉及的人名比较常见，因此对话中没有提供拼读。答案可以由两部分的信息组合来获得：一个是开头的自我介绍“I'm Debra Simpson，coordinator of this orientation programme”，另一个是“I'll be chairing the induction session this morning”，而且从所提供的日程来看，说话的当日就是周一，因此主持培训会的人就是Debra Simpson。
2.
STRUCTURE
这道题考查的是对细节的把握，在录音中听到“been familiar with the structure of the company”，结合这个信息，再在日程中确认周一培训会的第二项任务即可确定应该填写structure。
3.
LOBBY
根据日程安排，周一下午是Company Tour的活动，那么根据录音中“we'll start out from the ground floor lobby this afternoon”可以判断the ground floor lobby就是meeting place。这道题考查的是有关地点的细节，在出现答案之前有“Well，before I forget it”的特别提醒，考生应该格外注意这些提醒。
4.
FRIDAY
这道题考查的是时间，录音中其实也受到了强调(by the end of this week，on Friday afternoon)，因此你应该比较容易确定这个时间是Friday。
Conversation Three ·Look at the form below. ·You will hear a customer calling the courier company.
Fly High Courier Missing Item Record
Delivery number: FRM- 1 ______ Caller's name: Richard HUSSAIN Date of collection : 2 ______ From: Chicago, US To: 3 ______,UK Contents: paperwork for loans Notes: package delivered on 10:55 am, Feb. 7th without 4 ______on file as front door delivery.
[解析] 9-12 F: Hello. Fly High Courier. M: Hello. This is Richard Hussain and I'm calling to make a complaint about a misdelivery of very important documents. F: What's the delivery number, please? M: It's FRM-40017. F: FRM ... 40017. Thank you. What's the problem exactly, Mr. Hussain? M: Well, last Thursday morning, February 5th, I sent a package from Chicago, containing some paperwork to my business partner in London, very important paperwork needed for our loans. I paid the extra amount asked for so that it could be delivered the next day. But then two days ago on Monday, Gary my partner called from London and said he had not yet received the package. F: Mr. Hussain, have you contacted the customer service in Chicago? M: Yes, of course. I called them on their 800 number but was referred to someone called Mason in London, who told me that the record showed it had been delivered on Saturday at 10:55 am and there was no signature on file, because this was a delivery to the front door package.Seems like my package just got lost like this! F: Don't worry, Mr. Hussain. Let me take down a few details and I'm sure your package will be all right. 对话中客服人员问道“What's the delivery number，please”，顾客的回答是“It's FRM-40017”，随后客服人员也把这个编号重复了一遍。记录中已经提供了字母部分，因此考生只需填写五位数字。
2.
FEBRUARY 5th
这道题在题目里和对话里的表述略有不同，在对话中，顾客说“last Thursday morning，February 5th，I sent a package from Chicago”，而客户发出包裹的日期即为快递公司收取包裹的时间(Date of collection)，因此答案为FEBRUARY 5th。
3.
LONDON
这一题从试卷提供的线索来看需要填写一个英国的地名，因为上一条信息是“From：Chicago，US”(即包裹寄出的城市)，而且在空格的后面有英国的简写UK来进行限制。所以我们这里需要填的是包裹发往的城市。根据客户的描述“I sent a package from Chicago，…to my business partner in London”，这里的答案应该是London。
4.
SICNATURE
根据客户的叙述，伦敦的一个名叫Mason的人查到了包裹已于周六上午10:55送达，但是没有收件人的签名，因为他们认为这是一个送上门即可、无须签收的邮包。“package delivered without signature on file”的意思和but there was no signature on file是一样的，都是说没有签名。
PART TWO
Section One ·You will hear five short recordings. Five people are talking about their corporate culture. ·For each recording, decide what each speaker is talking about. ·Write one letter (A-H) next to the number of the recording. ·Do not use any letter more than once. ·There are some extra letters which you do not need to use. ·You wilt hear the five recordings twice. A．leadership strategy B．job enrichment C．staff benefit D．advertising principle E．staff recruitment F．corporate dress code G．directory management H．meeting routines
[解析] F: Well, our public relations meetings usually run very long-and boring. Our director, Mr. Moore would begin by briefing the items on his agenda: things like some research project, the launch of some website and the timeline for press releases. And then we'll just go through them one by one. It'll take probably three hours and I'll just sit there and listen, dreaming about other things I could be doing with the time I spend at these meetings. 在这段讲话的开头，讲话人就指明他们的公关例会通常都很长，而且乏味(our public relations meetings usually run very long—and boring)，紧接着她又补充了会议开头和过程，以及她在会上的表现等等，所以这篇描述是有关会议流程和规律的(meeting routines)。
2. ______
C
[解析] M: As the manager, I'm sometimes not able to spend the money for certain employee welfare. Yet there is employee morale that I'm always concerned about. In those cases, I'd provide some unusual perks for my staff—ones that don't cost me an arm, a leg, or a bank loan. For example:laundry service, car washes at the workplace, health club memberships and office meal delivery. 这篇讲话的开头，讲话人说明自己是公司的管理人员(manager)，但是有时不能给员工提供某些福利(welfare)。在后面的讲话中他说道，为了保持员工的工作积极性，他想办法给员工提供了一些其他的好处，比如洗衣、洗车、健身俱乐部会员资格和送餐等。这些好处都可以称为staff benefit。
3. ______
F
[解析] F: Our company allows us to work in comfortable business casual clothes in the office. Yet, we're still expected to project a professional image for our customers and visitors, so not all casual clothing is suitable for our office, for example, clothing for the beach, yard work, dance clubs,and exercise sessions is inappropriate at work. And it is required that clothing should be pressed and never wrinkled. 在这段讲话的第一句就提到了职业休闲装(business casual clothes)，后面有继续解释哪些在他们公司可以算作得体的职业休闲装、哪些装束是不允许在他们公司出现的等等，因此这篇讲话是有关公司着装要求的(Corporate dress code)。
4. ______
D
[解析] M: Our commercials are designed to sell our message, company, and product. We always try to appeal to their emotions in some way, because failing to do this might be the same as throwing money out the window. Our ads may or may not be creative, but we'd package some good creation in with a message that appeals to a strong need within our target audience. That certainly helps. Our ads resonate with our potential customers. 这段话的第一句提到了他们公司广告(commercials)的设计原则，后文具体的说明了他们的广告的特点、努力的方向及这样做的原因等。因此这一篇是关于广告原则(advertising principle)的。其中提到的“ads”是广告advertisements的简略说法，也很常见。
5. ______
A
[解析] F: I believe that as organization leaders, we're responsible for creating a work environment that makes people work happily. But sometimes, turf wars, disagreements and differences of opinion are just unavoidable and they can escalate into interpersonal conflict. I used to avoid such conflict between my employees, hoping it'd go away. But it didn't. Even when the conflict appeared to have been put to rest, it might raise its ugly head again whenever stress increased or a new disagreement appeared. So not intervening is not an option. 这一段的开头指明了说话人是一个leader，后文是介绍他处理员工之间你争我夺的矛盾纠纷的一些经验和方法。他曾经采取回避冲突、幻想矛盾能自消自灭的策略，但却导致危机四伏的结果，因此他的结论是，作为领导，不干预也是不行的。所以这篇讲话是关于领导艺术(leadership strategy)的。
Section Two ·You will hear another five recordings. ·For each recording, decide what the speaker is doing. ·Write one letter (A-H) next to the number of the recording. ·Do not use any letter more than once. There are some extra letters which you do not need to use ·You will hear the five recordings twice. A．inviting comments B．raising an objection C．opening and setting agenda D．interrupting E．interpreting a trend F．defending himself/herself G．offering support H．ending a presentation
[解析] M: Actually Martin, can I just ask you—sorry to hold the meeting up—can I ask you about the schedule? I mean the schedule for the marketing of our speed bicycle range, because I remember clearly that this range was going to be launched NEXT month. Well, I understand that we can be flexible, but did I just miss anything about the change in the schedule? 在这一段的开头，讲话人就先因为影响会议的正常进行而道歉(sorry to hold the meeting up)，接着对前面发言的人提到的一个日程(schedule)提出了疑问，最后怀疑自己是不是错过了一些信息。从这一段的语气和用词来看，不属于要求评论(A．inviting comments)、提出抗议(B．raising an objection)，而是打断别人的发言(D．interrupting)。
2. ______
G
[解析] F: Well, if you ask me, I think Gary is right about the seating plan. I've been chatting to some of the secretaries and they're quite keen to all be sitting in the same area, and, speaking as a market researcher, I think I'd like to be with other market researchers so that we can bounce ideas off each other and things. So I think Gary's seating plan is more reasonable. 在这一段发言中，讲话人直截了当地表明自己对Gary的支持(I think Gary is right about…)，之后列举了自己和同事聊天时听到的意见以及自己的感受，最后总结说Gary的意见是更合理的(So I think Gary's seating plan is more reasonable)。
3. ______
C
[解析] M: Thank you for finding the time to come to this workshop today. I'm Dean Hayek, a retail consultant.I've invited you here today to have a look at my findings on the sales performance at our company. First, I'd like you to have a look at our sales over the last two years; then I'd like to show you our market share in the glassware market; and after this, I'd like to discuss with you some improvements in our range of glassware. At the end I'd be happy to answer any of your questions. 在这段话中，讲话人先对到场的听众表示欢迎，然后介绍自己及这次讨论的主要议题。在后半部分中，讲话人逐一介绍了本次讨论的几个环节，因此是一个很典型的开场白和话题介绍(opening and setting agenda)。
4. ______
B
[解析] F: OK. well, Keith, I'm sorry, but I really strongly disagree with the new sales proposal. I won't deny that there's a huge market in Woodland, but I think it's unwise to start the sales campaign there, where people have never heard about our products. It'd be much easier if we began from the Chicago area. We have more resources over here after all. 在这个发言中，讲话人开诚布公地对Keith说，很遗憾自己很不赞同新的销售计划(I'm sorry，but I really strongly disagree with the new sales proposal)，然后指出这个销售计划的不明智(unwise)之处，最后提出自己的建议。因此这是表示反对(raising an objection)的发言。
5. ______
E
[解析] M: If you have a look at this first graph, you can see that our sales topped 50 million the year before last. Then last year sales dropped to 40 million, with a slight recovery at the end of the financial year. However, this year sales have continued to drop to all time low of 30 million. Now let's look at our market share. As you can see, we have 25% of the market share, 10% down on last year. 在这段话中，讲话人在通过几个图表(graph)展示公司从前年、去年到今年的销售状况(sales)逐年降低，然后补充说明公司的市场份额也缩小了10%。所有的这些数据都是在证明公司业绩在下滑这一趋势，因此是interpreting a trend。
PART THREE ·You will hear a radio interview with David Meerman Scott, writer, consultant, conference speaker. ·For each question 23-30, mark one letter (A, B or C). ·You will hear the recording twice.
[解析] 23-30 F: Hi David. Can you give us the background on your book and why you wanted to write it? M: I've always been fascinated with the power of online content and web sites to tell an organization's story to the market. My background is with online news companies. I worked at Knight-Ridder and NewsEdge, by the way. There had been many books written on ' how to create a web site' but all were focused on either the technology aspects, or the design aspects,for instance, logos, colors and so on. I wanted to write about the content of sites-the editorial aspects. F: For our audience, can you talk about how they can make their web site more ' action' oriented for their visitors? M: First, it is critical to know your goals for the site and to build a site around those goals. If you want to sell a product, identify who the target market is and why they should buy it. Next, one of the most important aspects is to write for your buyers. Most sites are egotistical and they fail to deliver what buyers want. If you are selling a product, don't organize the site around 'prod uct A','product B', and so on. If people don't know your business, they won't care about your products. Instead, figure out how to organize into pages for buyers. That might be based on their problems. F: You reveal in your book the true importance of delivering great content, are there tips for making certain that any site delivers this? M: The best content brands your business as a leader. Don't sell too hard. Instead, show you are an organization to do business with. For example, if you run a catering business, you might be tempted to create a site about your "product" and include various menus and pricing and so on. Instead, how about offering content that helps people who might hire a caterer with their problems? For example, you might create a set of landing pages such as ' Ten tips for a great cocktail party' or 'Indoors or out—how to entertain in the summertime'. These sorts of things are great for search engine marketing and they brand your catering business as smart and someone who it would be a pleasure to do business with. F: Your book also makes the insightful point about providing content about the way a company does business and how it sends a signal that says, ' We have nothing to hide', why is this so important today in doing business? M: I always tell people to put as much content as possible on the site. Some organizations resist because they don't want to ' give away secrets to the competition'. Guess what? You competitors already know about your company. But your potential customers do not. F: How does providing good and friendly content on your Web site level the playing field for small businesses in regard to larger organizations? M: Every organization is equal on the Web. That is especially true of brands that are not famous already. If I find two surfboard dealers online and I need a surfboard, I will buy from the one that looks the best on the Web-best content, easiest to reach, and so on. I don't care if it is one person in a garage in Hawaii. F: Finally, can you briefly cover three of the best practices from web marketers that our audience can apply? M: 1. Know your goals 2. Build content for your buyers 3. Understand your sales consideration process and build content for people at each stage. 在采访前的介绍中，主持人提到了David的多重角色，其中包括给公司做顾问(consultant)、在会议上演讲(conference speaker)、主持研讨会(seminar leader)、出版著作以及发表文章(writer)等，做会议演讲是其中的一个方面。David曾经在四大洲的20多个国家做过演讲(He has presented at industry conferences and events in over 20 countries on four continents)，所以选项A．in North America only显然是不对的，虽然介绍中也提到了North American Review(他发表文章的杂志之一)。选项C．on the Internet也和主持人介绍的内容不符，而答案B．(on different continents)是原文的改写，是正确的选项。
2. The interview with David Meerman Scott focuses on
A.constructing a web site.
B.speaking in public.
C.leading a seminar.
A B C
A
根据主持人在开头的介绍，“In our interview，David talks about his book and the power of online content”，我们可以知道本次采访不是关于如何面对公众演讲(选项B)或者如何主持研讨会(选项C)，而是关于网络内容在建设高效的商业网站中的作用，而且紧接着David也提到“There had been many books written on‘how to create a web site'”但是内容都有所偏颇，他因此才提出“要重内容，而不要重技术或形式”的观点。所以选项A．“网站建设”的话题范围能够涵盖这一内容，是正确的。
根据David的叙述，图标和颜色(logos and colors)都是网站设计方面的例子(or the design aspects，for instance，logos，colors and So on)。
5. According to Mr. Scott, most web sites
A.cannot identify the target market.
B.do not deliver what customers need.
C.are not aware of their goals.
A B C
B
这道题的题干中已经提示考生要在David的发言中寻找答案。在他的第二次发言中提到“多数的网站都是以自我为中心的，并没有提供客户所需要的内容(Most sites are egotistical and they fail to deliver what buyers want)”，接下来他举例说明这些网站的组织架构是为了方便他们自己的习惯，而不是基于客户的问题和需求。因此答案B(do not deliver what customers need)是正确的。
6. A seller's web pages should be organised for the
A.products.
B.designers.
C.buyers.
A B C
C
David第二次发言的结论就是要根据客户的需求和困难来组织销售网站(figure out how to organize into pages for buyers．That might be based on their problems)，而他的第三次发言更进一步以餐饮网站为例，具体说明为客户提供帮助、解决客户的问题的内容比仅仅提供产品类别的网站要更容易让自己的品牌为人认可，从而获得更多的机会。选项A“按照产品类型来组织网站”正是被David认为是反面典型的做法，选 项B(A seller's web pages should be organised for the designers)在材料里没有直接提及，而选项C中buyers是customer/clients的另一种说法，是最贴切的。
7. One suggestion from Mr. Scott is to
A.put plenty of content on the site.
B.hide some content on the site.
C.provide some secrets to competitors.
A B C
A
这道题的关键词是suggestion，即倡导、建议。在David的第四次发言中，他说他总是告诉大家要把尽可能多的内容放在网站上(I always tell people to put as much content as possible on the site)，因此这个做法是他所倡导的，这和选项A“在网站上提供充足的内容”相一致。而选项B“把一些内容从网站上屏蔽掉”这个说法和David的发言相矛盾，而且也没有在材料中直接提出，因此不对。选项C“为竞争对手提供一些商业情报”，David承认这种可能性，但它只是“在网站上提供尽可能多的内容”的一个附带结果，并不是David所提倡主动去实现的，因此也不对。
8. The case of surfboard dealers shows that the Web is
A.more friendly to small businesses than to the big ones.
B.more friendly to big organisations than to the small ones.
C.equally friendly to big and small businesses.
A B C
C
David第五次发言中开门见山地阐明观点：在网络上，每个公司都是平等的，尤其是那些尚未知名的品牌(Every organization is equal on the Web．That is especially true of brands that are not famous already)。接着他提到了自己买冲浪板的例子：他会因为某个网站的内容最好而选择它，尽管这有可能是偏远的夏威夷小岛上的一个小仓库里仅由一个人经营的小店(I will buy from the one that looks the best on the Web-best content，easiest to reach，and So on.I don't care if it is one person in a garage in Hawaii．)
SPEAKING
PART ONE
1.
(略)
PART TWO
1. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ·Work experience ·Command of the language of the target country B: WHAT IS IMPORTANT WHEN ... ? Conducting a market analysis: ·Targeted customers/clients ·Comparison with major competitors C:WHAT IS IMPORTANT WHEN ... ? Aiming to improve customer service: ·Finding out customer needs ·Dealing with complaints efficiently
Task Sheet : A: WHAT IS IMPORTANT WHEN ... ? Selecting staff for overseas training: ·Work experience ·Command of the language of the target country · Suggested Ideas : ·Work experience — When selecting staff for overseas training, it is important to consider their work performance.If a staff member whose work performance is outstanding is selected for overseas training, this will set a good example for other staff members and may encourage them to improve their work performance. — Work performance may include the following aspects: ·being fully aware of one's job responsibilities, ·performing these responsibilities well, ·abiding by all company rules and regulations, ·being self-disciplined, ·always taking the initiative at work. ·Command of the language of the target country — This is another thing to take into consideration when selecting staff for overseas training. A good command of the language of the target country or English (the international language for business) will enable the selected staff member to understand instructions given by the overseas trainer, participate in all training activities, and communicate well with the trainer or other trainees. B: WHAT IS IMPORTANT WHEN ... ? Conducting a market analysis: ·Targeted customers/clients ·Comparison with major competitors · Suggested Ideas : ·Targeted customers/clients When conducting a market analysis, it is important to make an analysis of the targeted customers/clients. This analysis may include collection and analysis of the following information related to the targeted customers/clients: — range of their age, — their sex, — their likes and dislikes, — their average income. To collect the above information, the following means can be tried: — to make phone calls to targeted customers/clients, —to prepare a questionnaire and send it to targeted customer/clients and request them to complete it and send it back, — to send trained staff to pay visits to targeted customers/clients. ·Comparison with major competitors When conducting a market analysis, it is also important to make a comparison with major competitors who provide same or similar products/services. This Comparison may include the following aspects: — financial strength, — cost efficiency, — impact of advertising, — impact of packaging, — product/service range, — special features of products/services. C: WHAT IS IMPORTANT WHEN... ? Aiming to improve customer service: ·Finding out customer needs ·Dealing with complaints efficiently · Suggested Ideas : ·Finding out customer needs When aiming to improve customer service, it is important to find out customer needs. There are different ways to collect information related to customer needs: — to design a questionnaire for collecting most information in relation to customer needs, — to train a team for collecting and analyzing the information, — members of the team go into the streets, subway stations, or other public places to interview people at random using the designed questionnaire. ·Dealing with complaints efficiently When aiming to improve customer service, it is also important to deal with complaints efficiently. This can be done in different ways. — to set up a hot line for customers to make complaints, — to train a team for dealing with customer complaints, members of the team should be patient and enthusiastic, they should be trained to have good telephone manners and interpersonal skills, — to make sure that every complaint made by customers is dealt with seriously by the team and the customer who has made a complaint is always informed of the final result,i.e.how the complaint has been dealt with, —to keep a record of all complaints made by customers and how they have been dealt with. By the end of each year, a report on customer complaints should summarize what kinds of complaints are common in the past year, analyze the reasons for these complaints,and suggest effective ways for dealing with these complaints.
PART THREE Task Sheet: Overseas Offices
1. Your company needs to open overseas offices for expanding its business worldwide. You have been asked to submit ideas on how to open overseas offices. Discuss, and decide together: ·In which countries/cities to open overseas offices and why ·What preparations need to be made for opening overseas offices
Task Sheet: Overseas Offices Your company needs to open overseas offices for expanding its business worldwide. You have been asked to submit ideas on how to open overseas offices. Discuss, and decide together: ·In which countries/cities to open overseas offices and why ·What preparations need to be made for opening overseas offices ·Suggested Ideas : ·In which countries/cities to open overseas offices and why In one of the four major international finance centers: New York, London, Frankfurt, Tokyo. Having an office in one of these cities will have the following advantages: — easy access to the capital market for raising money/getting investment from interested investors, — easy access to prospective clients on an international scale, — easy access to first-hand information related to the world capital market. ·What preparations need to be made for opening overseas offices To open overseas offices, the following preparations need to be made: — finding a good location for the office (in the CBD, close to subways), — working out a reasonable budget for opening the office (taking into consideration of possible costs and expenses, such as office rent, staff salaries and benefits, office supplies,communications with the head-quarters, and communications with local clients,etc), — selecting competent staff members to form a team for working overseas (e.g.posting a notice on the company website to invite volunteers, organizing interviews of volunteers for selection), — providing the team with necessary training (e. g. learning the language of the target country or improve their English language skills, getting to know something about the culture and history of the target country), — appointing a manager capable of running the office efficiently, — making necessary arrangements for members of the team who are going to work overseas and their families who will accompany them (e. g. booking air tickets, leasing apartments,finding good schools for their children, etc.).
深色：已答题 浅色：未答题