PART ONE · Look at the statements below and at the five extracts from an article about a post-DVD future on the opposite page. · Which extract (A, B, C, D, or E) does each statement (1-8) refer to? · For each statement (1-8), mark one letter (A, B, C, D, or E) on your Answer Sheet. · You will need to use some of these letters more than once. A．It's official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts' call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it's also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model. B．Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD's best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company's theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. " C．As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film's revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can't be sure what the DVD sales are going to be", says studio chief Michael Lynton. D．Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren't buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick. E．Paramount arguably has gone the furthest: It's premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster's site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio's digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.
1. Studios have found new ways to make more profits without the sales of DVD.
PART TWO · Read this text about new ideas for management. · Choose the best sentence from the opposite page to fill in each of the gaps · For each gap (9-14), mark one letter (A-H) on your Answer Sheet. · Do not use any letter more than once.
The Globe Is IBM's Classroom
When 10 IBM management trainees piled into a minibus in the Philippines for a weekend tour last October, the last thing they expected was to wind up local heroes Yet that's what happened in the tiny village of Carmen. After passing a water well project, they learned the effort had stalled because of engineering mistakes and a lack of money 1 They organized a meeting of the key people involved in the project and volunteered to pay $250 out of their own pockets for additional building materials. Two weeks later the well was completed. Locals would no longer have to walk four miles for drinkable water. And the trainees learned a lesson in collaborative problemsolving. "You motivate people to take the extra step, you created a shared vision, you divide the labor, and the impact can be big", says Erwin van Overbeek, 40, who runs environmental sustainability projects for IBM clients. While saving a village well wasn't part of the group agenda for that trip, it's the kind of experience the architects of IBM's Corporate Service Corps had in mind when they launched the initiative last year. Modeled on the U. S. Peace Corps, the program aims to turn IBM employees into global citizens 2 Those people were then trained and dispatched to emerging markets for a month in groups of 8 to 10 to help solve economic and social problems. The goal, says IBM's human resources chief, is to help future leaders "understand how the world works, show them how to network, and show them how to work collaboratively with people who are far away." Like most corporations, IBM trains managers in classrooms, so this represents a dramatic departure. while other companies encourage employees to volunteer for social service, IBM is the first to use such programs for management training, says Rosabeth Moss Kanter, a professor at Harvard Business School. "This is a big innovation. This kind of active service is a good way to train managers." 3 This year some 500 people will participate, and the list of countries will expand from five to nine, including Brazil, India, Malaysia, and South Africa. The teams spend three months before going overseas reading about their host countries, studying the problems they're assigned to work on, and getting to know their teammates via teleconferences and social networking Websites. On location, they work with local governments, universities, and business groups 4 Participating in the program is not without its risks. Charlie Ung, a new-media producer from IBM Canada, got malaria while working in Ghana and spent a week in the hospital 5 IBM planners deliberately choose out-of-the-way places and bunk the teams in guest houses that lack such amenities as Western food and CNN. "We want them to have a transformative experience, so they're shaken up and walk away feeling they're better equipped to confront the 21st century. "says Kevin Thompson, the IBMer who conceived of the CSC program and now manages it. IBM concedes that one month overseas is a short stint, but it believes participants can pick up valuable lessons. Debbie Maconnel, a 45-year-old IT project manager in Lexington, Ky., says the trip prompted her to change her management style 6 She used to give assignments to the overseas employees and then leave them on their own. Now she spends more time trying to build a global team. A．The program is growing rapidly. B．It has set up a Peace Corps-like program that aims to turn top management prospects into global players. C．The IBMers decided to do something about it. D．It was coordinated with activities of 13 people in the U. S. and 12 in India, Mexico, and China. E．Anything there would be done from upgrading technology for a government agency to improving public water quality. F．Other participants report encounters with wild dogs in Romania. G．Last year, IBM selected 300 top management prospects out of 5400 applicants. H．Yet that's what happened in the tiny village of Carmen.
PART THREE · Read the following extract from an article about online ads and the questions on the opposite page. · For each question (15-20),mark one letter (A, B, C, or D) on your Answer Sheet.
Online Ads
After a decade of experimentation, companies have yet to find a reliable way to burnish their brands online. Research shows barely more than 1 in 1000 people click on banner ads. What's more, they rarely hang around long enough to absorb a brand message. Former Madison Avenue hotshot Matt Freeman aims to change all that. Freeman's company, Betawave, is developing ways to boost visitor "engagement" and plans to charge advertisers not just by each click or view but also by people's attentiveness. The concept is untested, but it has generated excitement. Several venture capital shops in December put $ 22.5 million into Betawave. "Matt's ahead of the curve," says Sean Finnegan, chief digital officer at Starcom Media Vest, which buys ads for Coca-Cola, Procter & Gamble, Nintendo, and others. Mad Ave was shocked when Freeman quit as Tribal DDB Wordwide's boss in June to run a small company called GoFish. Tribal is widely considered to be one of the most successful creators of online ads anywhere. GoFish, on the other hand, sold ads on a handful of lesser kids' sites, such as Mini-clip, which hosts online video games, and Cartoon Doll Emporium, where kids play dress-up with avatars. Yes, GoFish, known in the industry as an ad network, had a good reputation among advertisers looking for a cheaper alternative to sites run by Disney and Nickelodeon. But it was in debt, its stock traded over the counter, and it was losing millions a year. Freeman, who has since renamed the company Betawave, says he took the job because he saw unrealized potential. "GoFish was a tiara in the toilet. "he says, noting that the sites Betawave represents share a valuable audience: kids aged 6 to 17 and their rooms. The 25 million people who stop by Betawave sites each month spend an average of 15 minutes per visit vs. nine at Facebook, according to industry tracker Comscore. That "stickiness" has prompted Dellogg, Hasbro, Nintendo, and others to buy ads. Still, Freeman knows companies want more evidence to prove that their ads are working. " Advertisers always say, 'why am I paying for reach when what I want is people's attention?'" That's why he aims to charge not only for clicks on ads but also for how long people spend on a page and for how much they interact with the brand on a deeper level. To make that happen, Freeman is borrowing from television, which has been shoring up its prospects with "band integrations"—advertisers can veave their products and messages into the shows themselves. In midFebruary, Freeman launched something called Betawave TV. Essentially an online video player, the links of which can be found on many sites, it provides a distribution platform through which clients can integrate their messages into original shows. For the first such experiment, Freeman has enlisted Raven Symone. The Disney twin star will appear in a video and provide style tips that likely will include nods to certain products. Viewers will be directed to WeeWorld, where they will be able to conduct a makeover on a Symone avatar. Freeman plans to charge sponsors a production fee to set up sites like the Symone makeover game. Advertisers also would pay based on the number of people who log in, the number of games played, or a combination of the two. Betawave's success depends on whether visitors are drawn into the branded games and other content or simply watch what they want and move on. But for now, at least, Freeman has the advertising world's attention.
1. From the first paragraph, we could learn that Freeman's aim is
A.to develop new ads for his new company.
B.to produce and sell online ads to other companies.
C.to charge advertisers for consumer engagement.
D.to attract more people to invest money in his company.
A B C D
C
[解析] 本题考查从文章第一段看，Freeman的目标是什么?文中第一段提到“Freeman's company，Betawave，is developing ways to boost visitor "engagement" and plans to charge advertisers not just by each click or view but also by people's attentiveness.”即：Freeman的公司正致力于提高访问者的参与度，并打算以此作为向广告商收费的标准，而不是简单的点击率。因此，选项C符合题意。
2. What did Freeman do to confuse Madison Avenue greatly?
A.He developed new ads for a great number of famous companies.
B.He attracted a lot more people's attention on online ads.
C.He charges advertisers not only by click or view on ads on the website.
D.He quit as a boss in a promising company and opened a small company himself.
A B C D
D
[解析] 本题考查Freeman做的哪一件事情另麦迪逊大道的所有专家都十分不解?文中第二段提到“Mad Ave was shocked when Freeman quit as Tribal DDB Wordwide's boss in June to run a small company called GoFish.”即：当得知Freeman辞掉在Tribal DDB公司的老板职位，转而自己开了一家叫做GoFish的小公司时，麦迪逊大道被震惊了。因此，选项D为正确答案。
3. The websites Betaware represents mainly draw attentions of
A.parents of kids aged 6 to 17.
B.a valuable audience to stop by Betaware sites every week.
C.25 million people who would check on Betaware sites monthly.
D.25 million kids aged 6 to 17 and their morns to spend nine minutes at Facebook.
A B C D
C
[解析] 本题考查Betaware网站主要是吸引那些人群的注意力?文中第三段提到“Betawave represents share a valuable audience：kids aged 6 to 17 and their moms. The 25 million people who stop by Betawave sites each month spend an average of 15 minutes per visit vs. nine at Facebook，according to industry tracker Comscore.”即：Betawave网站吸引了一批非常有价值的关注者：6到17岁的青少年和他们的母亲。这2500万人平均每个月会花费十五分钟的时间对网站进行一次访问，而Facebook只能吸引他们花费九分钟。因此，选项C最符合题意，为正确答案。
4. Why Freeman charge not only for clicks on ads but also people's attentiveness?
A.Companies are eager to see the effect of their ads directly.
B.Companies want to reduce the cost on the online ads.
C.He knows how to deal with advertisers' questions.
D.He plans to attract more people's attention on his website.
A B C D
A
[解析] 本题考查Freeman为什么不只按照对广告的点击量而且还按照人们的关注度进行收费?文中第四段提到“Still，Freeman knows companies want more evidence to prove that their ads are working “Advertisers always say，‘why am I paying for reach when what I want is people's attention?’”即：Freeman知道，公司关注的是能证明他们广告正在高效发挥作用的证据。“广告商总是说，既然我想要的是人们的关注度，那为什么我要为人们单纯的点击付费?”因此，选项A为正确答案。
5. According to paragraph five, what does Freeman do to carry out his plan?
A.He renamed his company Betawave.
B.He set up something of his own company using TV as a media.
C.He enlisted GoFish for his first experiment.
D.He created a distribution platform for clients to check out their ads.
A B C D
B
[解析] 本题考查根据文章第五段，Freeman为了实施他的计划做出了下列哪项行动?文中第五段提到“To make that happen，Freeman is borrowing from television，which has been shoring up its prospects with “band integrations”…”即：为了实施计划，Freeman正在求助于电视媒体，从而使得他的计划能以综合旗帜的形式得到支持。因此，选项B为正确答案。
6. What can you infer from the whole passage?
A.Betawave is considered to be the most successful ads company.
B.We will probably see some popular stars in the videos made by Betawave.
C.Betawave's success depends on how many people' attention and clicks are drawn in online ads.
D.Freeman plans to charge sponsors to set up sites like Betawave's.
A B C D
B
[解析] 本题考查从整篇文章中能够推断出下列哪一选项?文章第六段提到“For the first such experiment，Freeman has enlisted Raven Symone. The Disney twin star will appear in a video and provide style tips that likely will include nods to certain products.”即：作为这一计划的第一项实验，Freeman已经锁定了Raven Symone。迪斯尼公司的双胞胎明星将在一段电视录影当中亮相，并且将为广大观众提供愿意选择某些产品的理由。因此，选项B符合题意，为正确选项。
PART FOUR · Read the article below about a new move on marketing—matching prices to demand. · Choose the best words or phrases to fill each gap from A, B, C, or D on the opposite page. · For each question (21-30),mark one letter (A, B, C, or D) on your Answer Sheet.
Matching Prices to Demand—in Real Time
Can an ice cream shop charge more for a cone on a hot day? Should a parking space get 1 as the garage fills up? Boston Consulting Group senior adviser George Stalk believes business can—and should—charge according to 2 The idea builds on a longtime strategy most 3 the airline industry, called yield management, in which carriers 4 prices as planes fill up. The consultant, who in the late 1980s coined the term" time-based competition", the notion that 5 is a strategic weapon, thinks far more companies could take similar steps to match prices to real-time customer demand. Such moves are especially 6 following a year when oil and commodities prices swung wildly, he notes, "companies couldn't change prices as fast as they needed to. " Stalk says existing technologies such as radio-frequency identification, GPS, and wireless networks could someday make what he calls dynamic pricing a reality. He points to Ohio auto insurer Progressive, which is expanding its MyRate program that offers discounts in return 7 demonstrably safe driving habits. Customers who 8 to the program can plug a device into their cars' diagnostic ports, often situated beneath the steering wheel. The devices then wirelessly 9 data to Progressive on how many miles customers travel, how fast they drive, and other factors. Progressive uses the information to offer policyholders discounts every six months for safe behaviour and, in states where it's allowed by laws, to tack 10 surcharges for risky driving.
PART FIVE · Read the article below about attentions on CEOs. · For each question (31-40),write one word in CAPITAL LETTERS on your Answer Sheet. Keep an Eye on CEOs Government policy decisions could speed or slow the pace of rehabilitation for the banks, and 1 turn, the stock market. David A. Hendler, a New York-based bank analyst at Credit-Sights, says his job has shifted from financial analysis toward Washington analysis. Essentially, his task is to figure 2 how quickly the government will permit weak banks to consolidate. When investors believe 3 know which banks will survive, they'll buy their stocks. The process is 4 critical to the stock market that Richard Bernstein, chief investment strategist at Merrill Lynch, is tracking six signposts for financial industry consolidation. Among them: the extent to which the government carves up and sells bad banks rather than buying into them to prop them 5 Other strategists are keeping a close eye on the people who really know what's happening in the economy: business leaders. Biderman says he'll know corporations are getting confident 6 they start buying back their own shares and acquiring other companies. Right now they show no such bravado. Announcements of share buybacks are down 90% from a year ago, leaving that market thermometer so cold that the mercury is off the scale. In the end, the timing of the bear's retreat 7 likely hinge on that great market imponderable: psychology. How investors feel has a lot to do with 8 they start seeing mixed signals as proof of a glass half-full. "The market stress causes the analytical part of our brains to shut down, and that makes us hyperreactive 9 bad news, "says Michael A. Ervolini, CEO of Cabot Research, a consultancy catering to institutional investors. People become convinced conditions are worse than rock-bottom bad, he says. Only 10 they see that they've overacted can things improve: "We look for the market to start saying tomorrow will be brighter."
PART SIX · Read the text below about the NEC. · In most of the lines (41-52) there is an extra word. It is either grammatically incorrect or does not fit in the meaning of the text. Some lines, however, are correct. · If a line is correct, with CORRECT on your Answer Sheet. · If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
NEC
41．sustain its growth while staying green. NEC's Dynamic IT Infrastructure 42．provides with the resilience and flexibility necessary for a successful enterprise 43．to evolve, grow and succeed. Our portfolio of the hardware, software, 44．services and solutions provides us every element of an integrated IT infrastructure. 45．This flexible of architecture lowers your total cost of ownership by enabling 46．scalability, adaptability and evolution without forklift upgrades, while 47．collectively minimizing the carbon footprint and so impact on the environment. 48．As a global IT and networking powerhouse, NEC which provides such 49．innovative IT infrastructure as solutions and more. Whatever your challenge, 50．you can be sure of one thing. NEO empowers you through innovation. 51．The NEC and NEC logo are registered in trademarks of NEC Corporation. 52．Empowered by another Innovation is a tradermark of NEC Corporation.
PART ONE · The chart below shows the main reasons for study among people of different age groups. · Using the information in the chart, write a short report comparing the situation of different age groups. · Write 120-140 words on a separate sheet.
1.
This is a bar cart illustrating the change in reasons for study according to age. As is shown, there is a gradual decrease in study for career reasons with age. Nearly 80 % of people under 26 study for their career. This percentage gradually declines by 10～20% every decade. Only 40% of 40～49 years old and 10% of over 49 years old are studying for career reasons in late adulthood. Conversely, study stemming from interest increases with age. There are only 10% of people under 26 studying out of interests. The percentage increases slowly till the beginning of the fourth decade, and gets up dramatically in late adulthood. Nearly same number of 40～49 years old study for career and interest. However, 70% of over 49 years old study for interest in comparison to less than 20% studying for career reasons in that age group.
PART TWO Write an answer to ONE of the question 2-4 in this part. Write your answer in 200-250 words.
1. · HDL, a British manufacturer of household appliance, is contacting your company about cooperation, which is about the using of your software in their products. You are asked to write a report about their products and the cooperation after making some investigations. · Write the report for the manager: · mention the consumer investigation results · analyse the prospects of their products · assess the positive and negative aspects of the cooperation · suggest a meeting to discuss details.
Product report Executive summary We have been contacted by HDL Corporation. a British manufacturer of household appliance. and asked about the possibility of a cooperation agreement. We would adapt our software for use in their products. Tests show that their products are good in quality and popular with our target market. Introduction This report will look at the following: the household appliance manufacturer and their equipment software that could be used on their products the advantages of cooperation recommendations for detailed plans Findings 1. HDL has been producing upper-price-range household appliance for 30 years. Recently, they began to focus on the improvement of high-tech products. The concept can be successful. Statistics drawn from questionnaires show that more than 67% of subjects interviewed expect new household appliance with high-tech inbuilt. 2. Our new T-06 software has a lot of attractive features which are suitable to be explored in major household appliance. 3. Market research shows that there is a big interest in our products being used on machines apart from computers. Conclusion The products from the two companies can fit well and integrate with each other. Recommendation We should have a meeting with representative from HDL as soon as possible to discuss the issues concerning this possible cooperation ,with the aim of putting our software into their products.
2. · Your company, Rainbow Jeans, is a famous jeans manufacturer in the US. You are planning to build a factory in China. · Write a letter to Mr. Lee. head of commerce chamber: · briefly introduce your company · invite Mr. Lee to attend your meeting · ask him to give some suggestions · express your gratitude.
Re: Invitation to attend a conference Dear Mr. Lee, On behalf of Rainbow Jeans Company, we would like to invite you to join us in a conference planned for 12—15 November. The main focus of the conference is to build of a new factory in China. Rainbow Jeans Company is a leading jeans manufacturer in the US. Our targeted consumer are fashion conscious people aged between 15 and 40. Our products are distributed in major department stores throughout America and are well received in the US market. At present, the jeans are made in the US and exported to more than 10 countries. In the next 5 years, we plan to expand in Asia, and become a global company. In order to keep cost low and offer our consumer the best price, we are considering the feasibility of building a factory in China. Your invaluable ideas and suggestions are very much appreciated. We would be very pleased if you could attend our meeting. With your kind assist, the prospects of our company are sure to be bright. We hope this invitation is of interest and look forward to hearing from you soon. Yours sincerely Encs. Company brochure Conference Agenda
3. · You work for a boot company and have some proposals to make concerning the "Borders" boots. · Write your proposal to the directors: · mention the logo, the concept and the product itself · propose the adaption of the concept "Borders" to different markets · recommend further studies in marketing strategies.
Introduction This proposal sets out to examine options for the successful globalisation of our 'Borders' brand. The initial market under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspects of the brand. namely our logo, the 'Borders' concept and finally, the product itself, 'Borders' boots. Proposals The following points summarise my major proposals: 1. My design of a new logo, a pair of Wellington boots encircled by the word 'Borders'. can be visual enough to use in markets where English is not widely spoken. 2. Attitudes to outerwear differ throughout Europe, so we should try to make our boots appeal to different market sectors in different countries. This has serious implications for the benefits of our products we wish to publicise. Although Danish farmers would be willing to purchase such a high-quality product, farmers in some countries would be unlikely to choose a British brand over a domestic product. However, we should insist on the very British style of the product and make it appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes. 3. Try to make our products multi-purpose. In this way, they can adapt to suit different sectors of the European market. Conclusions In order to introduce our product to different markets, we should reconsider the logo, style and purpose of our products. Recommendation We recommend that further studies be carried out into the marketing strategies best suited to different European regions.
LISTENING
PART ONE · You will hear an introduction to a company, called Wellington Combined Taxis Ltd. · As you listen, for questions 1-12, complete the notes, using up to three words or a number. · After you have listened once, replay the recording.
1. WCT is a combined company founded in the year of ______.
1993
[解析] 1-12 Man: Ladies and gentlemen, welcome to Wellington Combined Taxis Ltd. I hope my following brief introduction could interest you to join us. WCT, is a shareholder owned and operated company which was formed in 1993 with the amalgamation of the then two separately operated taxi companies—Wellington Taxis Coop Society and Black White & Grey Taxis. Prior to this amalgamation both companies had been individually servicing the Greater Wellington Region for 63 years and have continued to serve the Greater Wellington Area collectively for the least 15 years as Wellington Combined Taxis Ltd. At WCT we pride ourselves on being a multicultural organisation with both male and female drivers which reflects the growing diversity of New Zealand. WCT currently operates 442 Business Class vehicles combined with 600 uniformed drivers. And many of our drivers have been with the company for more than 25 years. WCT is able to offer a seamless nationwide taxi services through its 21 Taxi Charge partners. Managing your taxi travel and spend has never been easier. In July 2006 WCT undertook a massive project to re-brand the entire fleet from the heavily over used "Yellow and Black" to the all new "Blue, Green and White" livery. This eliminated a significant amount of customer confusion caused by the many look-a-like taxis operating in Wellington. Since the re-brand, customer complaints have been drastically reduced-largely due to customers not necessarily recognising which taxi company they were travelling with, but with the sure knowledge that it was not one of ours! Wellington Combined Taxis supplies a safe, clean, quick and efficient service to Wellingtonians, "new, clean, smart" look continue to be received daily. It also has a dedicated rank at the Wellington international Airport, which is easily located. WCT successfully services over 4800 business accounts and has done so for many years. It is the economies of scope and scale gained with our fleet size, and use of technology in the Wellington region that enables us to deliver on-time service and maintain our position as the preferred cab company of choice. WCT taxis accept all major credit cards, vouchers, TaxiCharge cards and Total Mobility cards and have POS terminals installed to facilitate speedy and secure processing. WCT has continued to add to its network of exclusive ranks throughout the city. This coverage. together with our large fleet size, gives us critical mass in the Central Business District and at the Airport—and allows us to successfully service our extensive customer base without relying on the public ranks set aside by the Wellington City Council. Wellington Combined Taxis has recently purchased Co-op Shuttles as part of our strategy to be Wellingtons "Total Transport Solution". Combined Finance Ltd is a wholly owned subsidiary of Wellington Combined Taxis Ltd. Since amalgamation in 1993, WCT has continued to grow and today it is the largest taxi organisation in the lower North and South Islands. WCT has 260 shareholders who manage a total of 442 shares and provides services to 442 taxis and 600 drivers. The WCT fleet carries around 3.000,000 passengers and travels around 45.000 kilometers each year. On average our Call Centre dispatches 1,800,000 jobs each year. Our average taxi response time from dispatch is less 4 minutes. In the light of limited time, we could only offer you brief introduction. For more information, please visit our website www. wct. com...
[题眼锁定] WCT, is a shareholder owned and operated company which was formed in 1993 with the amalgamation of the then two separately operated taxi companies—Wellington Taxis Coop Society and Black White & Grey Taxis. [答案精解] 从录音原文中可知，该公司创建于1993年，是由两个公司合并而成的。
2. This company is located in ______.
Wellington，New Zealand
[解析] ... both companies had been individually servicing the Greater Wellington Region for 63 years and have continued to serve the Greater Wellington Area collectively for the least 15 years as Wellington Combined Taxis Ltd. [答案精解] 根据录音可知，两公司在合并前就位于惠灵顿，合并之后仍位于惠灵顿。
3. WCT is a ______ organisation with men and women drivers to reflect the diversity of this country.
multicultural
[解析] At WCT we pride ourselves on being a multicultural organisation with both male and female drivers which reflects the growing diversity of New Zealand. [答案精解] 该公司以其多元文化而自豪，拥有男、女司机，体现了新西兰的多样化。
4. Many drivers in WCT have worked there for over ______ years.
25
[解析] ... many of our drivers have been with the company for more than 25 years. [答案精解] 许多司机已经在公司工作超过25年。题中over与录音中的more than相对应。
5. WCT changed the color of their cars to blue, green and white in ______.
July 2006
[解析] In July 2006 WCT undertook a massive project to re-brand the entire fleet from the heavily over used "Yellow and Black" to the all new "Blue, Green and White" livery. [答案精解] 在录音中提到，公司在06年7月实施了改变车队颜色的项目。
6. Customers praised that the new look of WCT's cars are ______ and smart.
new，clean
[解析] ]Wellington Combined Taxis supplies a safe, clean, quick and efficient service to Wellingtonians, "new, clean, smart" look continue to be received daily. [答案精解] 从录音中得知，客户对我们“崭新、干净、漂亮”的汽车赞誉有加。
7. WCT has a special fleet at ______, which is easily located.
Wellington International Airport
[解析] It also has a dedicated rank at the Wellington International Airport, which is easily located. [答案精解] 在录音中我们得知，WCT公司在惠灵顿机场有一个特殊的车队，便于寻找。Rank与 fleet此处同义。
8. That WCT could provide on-time service depends both on a big size of fleet and ______ in this region.
technology
[解析] It is the economies of scope and scale gained with our fleet size, and use of technology in the Wellington region that enables us to deliver on-time service and maintain our position as the... [答案精解] 该公司的规模及其技术的应用使其在该区域中拥有领先地位。
9. WCT has ______ terminals in their taxis to ensure speedy and secure payment.
POS
[解析] WCT taxis accept all major credit cards, vouchers, TaxiCharge cards and Total Mobility cards and have POS terminals installed to facilitate speedy and secure processing. [答案精解] 从提示信息中可知。多种支付方式，满足客户的支付需求。包括销售终端机(POS)。
10. WCT's purchase of Co-op Shuttles is a part of their strategy called ______.
Total Transport Solution
[解析] Wellington Combined Taxis has recently purchased Co-op Shuttles as part of our strategy to be Wellingtons "Total Transport Solution". [答案精解] WC公司新买了汽车，作为其“Total Transport Solution”项目的一部分。
11. WCT serves ______ taxis and 600 drivers.
442
[解析] WCT... provides services to 442 taxis and 600 drivers. [答案精解] 从录音得知，该公司拥有出租车442辆。
12. It takes ______ minutes to dispatch cars since receiving the call from customers.
less than 4
[解析] Our average taxi response time from dispatch is less 4 minutes. [答案精解] 从接到客户要车请求到发车间隔小于4分钟。
PART TWO · You will hear introductions of five products. · For each extract there are two tasks. For Task One, decide which product is being introduced from the list A-H. For Task Two, choose the description that suits each extract, from the list A-H. · After you have listened once, replay the recording. Task One - Which product is being introduced? · For Questions 13-17, match the introduction with the product. · For each extract, decide which product is being introduced. · Write one letter (A-H)next to the number of the extract. A．portable device showing the time B．reference source in printed form C．electronic device designed to receive signals D．implement for writing or drawing E．hands-free telephone used in car F．device used to magnify images of small objects G．device for making distant object appear larger H．device for lighting at night
[解析] 13-22 Man: Folk wisdom has it that it's seldom wise to fix what isn't broken and to attempt to improve on perfection. It is therefore with some trepidation that we introduce the Fujiyama 2 Ceramic Pen, ("son of Fujiyama")after having sold over 150,000 of the original in the last few years. Fujiyama 2 is the most handsome and the best writing tool in the world. It has a stunning hi-lacquer gunmetal finish, fine gold-plated details and snappy clip. It has perfect weight and feel and, of course, just like its predecessor, it writes like a dream. And with its new cushioned Turbogrip, which lets you write for hours without fatigue, it has now been brought to the edge of the 21st century. There is absolutely nothing like it. Woman: When Horatio Nelson fought the battle of Trafalgar, he used a device just like this to monitor the movements of the FrenchSpanish fleet. Our manufacturer has created a faithful replica of this famous version. It measures about five inches in its "collapsed" position. When you extend the four sections to full length, the scope will be thirteen inches long and focused to infinity with needle sharpness. Everything will appear twenty-five times larger than it would to the naked eye. Compare that to standard binoculars which give you only 6 ×or 8×magnification. If you have ever wanted to own it, but found prices a little steep, get one now. It is on promotion from August 12th to 22nd. Man: This item casts a focused beam that can be seen for many miles. It is 20 times brighter than automobile headlights, brighter than aircraft landing lights. This powerful light is indispensable for tracking and exploring the unknown territories and for any contingencies at night. With its red gel, it can be a lifesaver in any emergency. The unit contains two sealed heavy-duty lead acid batteries and can be recharged either through your household current or through the cigarette lighter socket of your car, RV or boat. Both adapters are included, of course. It should be your companion on all your travels. Don't leave home without it—order it today! Woman: Wear it to work, to play, to swim and dive—and to rally. The Navigator is steered by a sophisticated, ultra-accurate Japanese quartz movement that is powered by a tiny mercury cell. The Navigator has both luminous analog dial and LCD display. It gives you dual time capability. The LOD display shows time continuously —in 12-hr, or 24-hr mode. Push the button and you display day and date. There is a subtle yet insistent alarm and a switchable hourly time signal. The stop-watch chronograph reads to 1/100 second and has "interrupt" and "lap" modes. A light switch illuminates the display. The Navigator is available in black metal execution. It is water resistant to 150 feet. The crystal is "mineral glass"—it is virtually scratch-proof. Navigator, 109225B for black and 109225S for silver. Man: We all love our cell phones and we have all love to talk on them-conducting personal or other business while driving. But it's really quite dangerous. Your hands are not on the wheel and your face is on the phone and not on the road. Now, this danger is a thing of the past. UH-FCPK cradles your phone. With supplied double-stick Velcro, it attaches to your dash and, with its very strong magnet, the phone attached to the cradle. Plug its cord into your cigarette lighter, tune your radio to FM 88.3, which will faithfully, and at your preferred volume, broadcast your caller's audio. Now drive in comfort, use your cell phone with ease, and safeguard yourself and your family with it.
[答案精解] 这是一段介绍书写工具的材料。
2.
G
[解析] 放大远处的东西，表明此物的功能，为正确选项。
3.
H
[解析] 夜间照明用灯。
4.
A
[解析] 显示时间的便携工具。
5.
E
[解析] 不需用手接听的电话。
Task Two - The description of each product · For Questions 18-22, choose the description that suits each extract, listed A-H. · For each extract, choose the description that suits the product. · Write one letter{A-H)next to the number of the extract. A．It is cheaper than the regular price. B．The predecessor of this item is very popular. C．You can choose your favourite color. D．It is most useful outdoors in the darkness. E．It is as bright as automobile headlights. F．You needn't hold it in your hand in order to use it. G．It is water-proof. H．It is hard to be recharged.
6.
B
[解析] 从文章可知，第一代钢笔已卖出了超过150，000的销量，可见很受欢迎。
7.
A
[解析] 现在正处于促销阶段，因此比平时便宜。
8.
D
[解析] 适用于夜间野外。
9.
G
[解析] 由文章可知，该钟表可以在水下使用，有防水功能。
10.
F
[解析] 此工具不用拿在手里就可使用。
PART THREE · You will hear an interview about remote employment. · For each question (23-30),mark one letter (A, B or C) for the correct answer. · After you have listened once, replay the recording.
1. What kind of idea does Paula promote on her website?
A.There're many modern working ways nowadays.
B.A modern working way has many benefits.
C.A modern life could make work harmonious.
A B C
B
[解析] 23-30 Man: Paula Wynne is the co-founder of remote employment. Her website is dedicated to home based, flexible and remote working and is promoting the idea that a modern day approach to working lives has many advantages: an increase in business productivity, reduction of transport congestion and a harmonisation of work. Today we're happy to have Paula with us. Welcome, Paula. Woman: Thank you. I'm glad to be here. Man: Paula, since you've founded Remote Employment in 2008, you've already been recognised as a pioneer in your field. You're awarded for your business efforts to understand and reduce their impact on the environment and society by BT Business and charity Global Action Plan. How did you come up with the idea of Remote Employment? Woman: Well, Ken Sheridan and I found the gap in the recruitment market for flexible home workers. We launched in February this year and we offer resources, guidance and jobs for people wanting to work, flexibly and remotely or work from home, as well as home business opportunities. Man: What makes you different from other players in that sector? Woman: Remote Employment is dedicated to flexible working options, remote working, jobs working from home, home business opportunities and home based franchises. We are also unique in that we provide advice and resources to help people finding jobs working from home, remote jobs and setting up a home business. Man: What do you want to achieve with Remote Employment? Woman: We want to be the authority on remote working. We are inspired about the remote employment culture and even in these depressed economic times we believe people should now be looking for alternative ways of working or consider starting up a home based business utilizing their skills and experience. In the same vein, employers should be looking at downscaling staff to part time, flexible or remote working instead of complete redundancies. Remote Employment offers both employers and job seekers advice and guidance. Man: What have you learned from the mentoring competition and how can others learn from your experiences? Woman: If there is any woman out there who wants to start her own business, yet holds back, I say GO FOR IT! It is about being confident and brave. Sometimes it can be terrifying going alone but if you have a great passion for your belief you can climb mountains. Entering this competition reassured me that Remote Employment is a brilliant concept. Man: Why did you want a mentor and what are your experiences so far? Woman: Our team at Remote Employment believes we have a wonderful concept and to know that the competition organisers and Karen Darby agreed, is great news for us and Remote Employment.
[答案精解] 该题问及Paula在其网页上宣传的理念是什么，答案为文章提及的一种现代化的工作方式。a modern day approach to working lives与选项的modern way of working同义。
2. Why did Paula get awarded?
A.Because she made great efforts.
B.Because she launched the employment website.
C.Because she did her best to reduce the pressure on society.
A B C
C
[解析] 此题的关键句是“You're awarded for your business efforts to understand and reduce their impact on the environment and society by BT Business and charity Global Action Plan.”从该句可知他获得奖励的原因。
3. Paula's company provided services like
A.job searching information on line.
B.jobs information for those who want to work flexibly.
C.opportunities for those intending to do business.
A B C
B
[解析] 此题的关键句是“we offer resources，guidance and jobs for people wanting to work，flexibly and remotely or work from home，as well as home business opportunities.”由此可知，他们为自由职业者提供资源和信息。
4. The difference between Paula's company and others in this service is
A.it provides people working at home with information.
C.advises people to choose another way of working.
A B C
C
[解析] 本题关键句为“…even in these depressed economic times we believe people should now be looking for alternative ways of working”即：在经济不景气时期。倡导人们选择一种新的工作方式。
6. What employers are supposed to do in hard economic times?
A.They should cut down the number of employees.
B.They should advise their workers to work part time at home.
C.They should provide staff more guidance and suggestions.
A B C
B
[解析] 该题问及，在经济困难时期员工应该做些什么?对话中提到了“…employers should be looking at downsaling staff to part time，flexible or promote working instead of complete redundancies.”选项B表述内容与此相符，为正确选项。
7. What others can benefit from Paula's experience?
A.They could learn Paula's sticking to her dreams.
B.They could find a partner before starting a business.
C.They should watch their steps in business.
A B C
A
[解析] Puala教会我们要有勇气，对于自己的理想要go for it，不要轻言放弃，被困难吓倒，即：…I say GO FOR IT! It is about being confident and brave.
8. What does Paula think about remote employment?
A.It has a bright future.
B.It needs more mentors for instruction.
C.This model of work could substitute full-time jobs.
A B C
A
[解析] 本题关键句为“Entering this competition reassured me that Remote Employment is a brilliant concept.”她对这个理念很有信心，也对公司的未来充满信心。
SPEAKING
PART TWO The candidate chooses one topic and speaks about it for approximately one minute. One minute's preparation time is allowed.
1. A．Personal management: whether to differentiate the retirement age between men and women B．Strategic planning: how to decide whether to build a new factory or have products made in others factories C．Advertising: how to choose the most appropriate form of advertisinq
A．Personal management: whether to differentiate the retirement age between men and women I do think it's reasonable to differentiate the retirement age between men and women. Female should retire earlier. The deciding factor on the age issue, according to me, is the physical condition of a person. It is obvious that the situation of men and women differs a lot when considering age and aging problems. Besides. we cannot deny that women generally take more household and children -care responsibilities, which means that they are under more pressure. It's good for women and also their families to allow them retire earlier. B．Strategic planning: how to decide whether to build a new factory or have products made in others factories I think several factors should be considered before making the decision. First, the reason for you to raise this question. Questions like this don't come from nowhere. Most possibly, they result from some kind of changes in the current situation. Analyse carefully and get a whole picture of your business. Next, list the advantages and disadvantages of the two options respectively. See which item means more to you. Lastly, don't forget to take into account the mercantile rate of return. C．Advertising: how to choose the most appropriate form of advertising The choice of most appropriate form of advertising varies from products to products. The advertising design for a car and a cake cannot be the same. So I think the key point is to locate the target market and know your potential consumers. Try to cater to their pleasure and wishes. "Hit on one likes." That may be the basic thing.
PART THREE In this part of the test, candidates are given a topic to discuss and are allowed 30 seconds to look at the prompt card, before talking together for about three minutes. Afterwards, the examiner asks more questions related to the topic if necessary. For two candidates
1. English Training Program Your company is considering a compulsory English Training Program for every employee on the premises to help employees improve their English. You have been asked to give your opinion on this scheme. Discuss, and decide together: · What do you think of this compulsory English Training Program? · How to make sure that all staff members can improve their English? For three candidates English Training Program Your company is considering a compulsory English Training Program for every employee on the premises to help employees improve their English ability. You have been asked to give your opinion on this scheme. Discuss, and decide together: · What do you think of this compulsory English Training Program ? · How to make sure that all trainees can improve their English? · How to design the program in an effective way? Follow-on questions · Would this program be equally popular among staff of different departments? · Is English a must for every staff member? (Why?) · What other ways are there for companies to encourage their employees to improve their foreign language ability? (Why?) · Should foreign language ability be considered as one of the factors related to promotion? · On what kinds of abilities or skills should the company training program focus?
Candidate B: Well, doing a compulsory course is not that boring. It helps to make learning a" must" for you. I don't see anything bad from it as it's always good to learn. Candidate A: English training shouldn't be compulsory for every employee. It's not the case that everyone has to speak English at work, right? As is always said, necessity makes the deal. English training should only be provided to those who need it, and those who like it, of course. It's meaningless to make it compulsory for everyone. Candidate B: Well, since we can hardly agree with each other on this question. Let's move on to the second one. How to make sure that everyone can benefit from this program? Candidate A: The improvement of English depends on a joint effort. The trainers should provide chance for trainees to practice, as practice is of great importance in language learning. As for the trainees, I think they should try to apply what they learn to their daily work and communication. Candidate B: The management is also crucial. They should try to motivate the employees in every means, for example, provide some kind of bonus or "scholarship" for the excellent learner. They could form some teams and hold competitions between them. Candidate A: Yes, the employees would be motivated in that way. Then everyone would try to learn more and form a learning atmosphere in the whole company. Candidate B: So everyone get some improvement. Do you still think that this compulsory program is not good? Candidate A: Well, maybe you are right. Otherwise not everyone is trying to learn in the very beginning.
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