Cloze To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries 1 primarily on the efficient production of goods, and then relied on " 2 salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the 3 to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of 4 . It begins with first analyzing the 5 and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer 6 is known as the marketing concept, which simply means that 7 trying to sell whatever is easiest to produce or buy for resale, the markers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is 8 or that consumer satisfaction is given priority 9 profit in a company. There are always two sides to every business transaction the firm and the customer, each 10 before trade occurs. Successful merchants and producers, 11 , recognize that the surest route to profit is through understanding and 12 to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the 13 of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt 14 of Classic Coke, 15 was then marketed alongside the new King Customer ruled!
Teachers need to be aware of the emotional, intellectual, and physical changes that young adults experience. And they also need to give serious 16 to how they can he best 17 such changes. Growing bodies need movement and 18 , but not just in ways that emphasize competition. 19 they are adjusting to their new bodies and a whole host of new intellectual and emotional challenges, teenagers are especially self-conscious and need the 20 that comes from achieving success and knowing that their accomplishments are 21 by others. However, the typical teenage lifestyle is already filled with so much competition that it would be 22 to plan activities in which there are more winners than losers, 23 , publishing newsletters with many student-written book reviews, 24 student artwork, and sponsoring book discussion clubs. A variety of small clubs can provide 25 opportunities for leadership, as well as for practice in successful 26 dynamics. Making friends is extremely important to teenagers, and many shy students need the 27 of some kind of organization with a supportive adult 28 visible in the background. In these activities, it is important to remember that the young teens have 29 attention spans. A variety of activities should be organized 30 participants can remain active as long as they want and then go on to something else without feeling guilty and without letting the other participants down.