Mrs. Karanja is the founder of the only large-scale brewery (酿酒厂)in Kenya actually owned by a Kenyan. She was born in a middle-class family. She was lucky enough to have graduated from one of the best schools in Kenya. After marriage, she and her husband ran a hardware store (五金店)for seven years, but then she wanted to do something more interesting. Despite having no experience of the drinks industry, Mrs. Karanja recognized a gap in the market. Low-income Kenyans struggled to afford to buy the alcoholic products of the global firms. And many Kenyans were being injured or even killed by dangerous home-made wines. To solve this problem, Mrs. Karanja came up with the idea of making a fortified wine(加度葡萄酒). Despite being low-priced, the wine would be made to high standards. So using their savings, Mrs. Karanja and her husband set up their own brewery, Keroche. The beginning days were the toughest, because getting people to trust their products was not easy. Keroche also faced a problem in getting its products distributed, as most distributors wished to continue working only for famous global firms. Over the next five years, however, sales slowly built up. Later, the company stopped producing fortified wine and moved into beer and other drinks. Today the business has a 20% share of the overall drinks market in Kenya. Mrs. Karanja is now considering expansion into other countries.
1. Mrs. Karanja was born in a poor family.
A.True
B.False
C.Not Given
A B C
B
2. Mrs. Karanja studied in a very good school.
A.True
B.False
C.Not Given
A B C
A
3. After marriage, Mrs. Karanja ran a store with her friends.
A.True
B.False
C.Not Given
A B C
B
4. Her hardware store was very successful.
A.True
B.False
C.Not Given
A B C
C
5. It was not very safe to drink home-made wines in Kenya.
A.True
B.False
C.Not Given
A B C
A
6. Keroche produced high-quality wines with low price.
A.True
B.False
C.Not Given
A B C
A
7. Keroche went smoothly from the beginning.
A.True
B.False
C.Not Given
A B C
B
8. Fortified wines are no longer sold in Kenya today.
A.True
B.False
C.Not Given
A B C
C
9. Mrs. Karanja plans to expand her business into foreign markets.
A.True
B.False
C.Not Given
A B C
A
10. Keroche produced no other drinks than fortified wines.
A.True
B.False
C.Not Given
A B C
B
二、阅读选择 Fed was a consultant(咨询师) and Guido a wine maker. They started their gelato(意式冰激凌) business with no food industry experience." We wanted to make the best gelato in the world and we didn't know how to make any gelato!" Fed recalls. That did not stop them though and the business has become more and more successful. The word gelato means "frozen" originally. Since ancient Rome, people have been enjoying cold desserts. Many think gelato is just an Italian name for ice cream. But actually it is a different product. According to Fed and Guido, the difference between ice cream and gelato is the amount of fat in the product. In ice cream you have an average of 17-18% of fat, but with Italian gelato you have 10%. It was Guido who first came up with the idea. He thought that if they got the best materials, they could make top quality gelato. Fed then put a business plan together and the two decided to go for it. The only rule they had when they started out was to stick to their guiding principle-to try to create the world's best gelato. Their efforts paid off. Sales of their gelato have doubled in Italy every year since 2008. It outpaced (超过)the growth of every other type of iced dessert by some way. The company grows from two employees in 2003 to nearly 700 employees today. According to a market analysis, Italians' love for gelato will last for the next few years. These two will be happy to learn the news.
1. It can be learned from the first paragraph that Fed and Guido ______.
A.used to be wine makers
B.knew how to make gelato
C.had no experience in food industry
D.planned to create a new dessert
A B C D
C
2. Paragraph 2 tells us that ______.
A.Fed and Guido invented gelato
B.Italians prefer gelato to ice cream
C.gelato is the world's best dessert
D.gelato has less fat than ice cream
A B C D
D
3. The guiding principle Fed and Guido followed is ______.
A.using secret materials
B.sticking to their business plan
C.making top quality gelato
D.hiring the best employees
A B C D
C
4. Since 2008, the sales of Fed and Guido's gelato have ______.
A.remained the same
B.reached record high
C.grown as fast as other desserts
D.increased steadily
A B C D
D
5. Which of the following is the best title for the text? ______
A.The World's Best Gelato
B.Italians' Love for Gelato
C.The History of Gelato
D.Gelato Shops in Italy
A B C D
A
三、概括段落大意和补全句子
Reduce Differences in Dealing with People
① What makes some people so easy to get along with and others so difficult? We think that conflict(冲突) in a relationship happens when the focus is on the differences, rather than on the similarities. Think of it as"United we stand divided we can't stand each other.” ② So bringing down differences is important to dealing with people you cannot stand. Success in communication depends on finding common ground, and then trying to lead the communication toward a new outcome. ③ An important communication skill will help you get along with others: blending. "Blending" refers to behavior by which you reduce the differences between yourself and another person. This skill is not new, of course; it is part of normal human contact. In fact, you already use it, to some extent. ④ You can blend with people in many ways. You may blend by changing your facial expression or degree of body movement to match that of the other person. You may also blend by trying to match the style and speed of the other person's speech. And you may even blend with people by matching their ideas. ⑤ When people feel you've listened to them and you understand them, that's the result of blending. It's natural to blend with people you like or with people you share a goal with.It's also natural not to blend with difficult people, but the result is serious. Without blending, the differences between you become the basis for conflict.
1. Paragraph① ______ A.Results of blending and not blending B.New outcome after blending C.Different ways of blending D.Definition of blending E.Reducing differences F.Reason for conflicts
F
2. Paragraph② ______
E
3. Paragraph③ ______
D
4. Paragraph④ ______
C
5. Paragraph⑤ ______
A
6. People cannot stand each other when they ______. A.similar conflicts B.human relations C.focus on the differences D.suffer bad consequences E.the seeking of common ground F.match the speech style of others
C
7. Successful communication is based on ______.
E
8. The skill of blending is often used in ______.
B
9. When blending with others, people can choose to ______.
F
10. If you do not blend with others, you may ______.
D
四、填句补文
Art
Art seems to appear in human history as far back as 30,000 years ago. We say the earliest cave paintings are art, but what do we mean by "art”? A bone fish hook(钩)obviously required skill and creativity to make. 1 For the person who creates it, art expresses feelings and ideas. 2 The feelings and ideas on each side may or may not be exactly the same. And they may be expressed in various ways. An artistic work is intended to excite the senses, to stir(爆发)the emotions of the observer. 3 But art is more than an attempt by an individual to express or communicate feelings and ideas. There is also cultural patterning and meaning. Artistic activities are always in part cultural. In our society, we tend to think that anything useful is not art. If the basket has a design that is not necessary to its function, we may consider it art. 4 However, this difference is not made in other societies. Another example is that people in different societies treat the outside of their houses differently. Most North Americans share the value of decorating the inside of their homes with pictures. 5 So art seems to have several qualities. It expresses as well as communicates. And it also has cultural meanings. A.But we do not call it art. B.It may produce feelings of beauty, peace or fear. C.For the observer, it stimulates feelings and ideas. D.Art does not require its creators to be full-time specialists. E.But the basket with bread on the table would probably not be taken as art. F. But they do not share the value of painting pictures on the outside walls.
1.
A
2.
C
3.
B
4.
E
5.
F
五、填词补文
Road Building
People of early civilizations built roads of a sort. However, the first good road 1 were the Romans. They built the earliest network of hard-surfaced roads. The Romans 2 their road building about 300 B.C. and continued for about five hundred years. Roman roads were good because the people 3 how to lay a solid, thick base. On top of this, they put a pavement(路面)of flat 4 . Their roads were a bit 5 in the center than on the sides. Along the sides ran ditches(沟渠)so that the 6 could run off. These roads were also very 7 . They went over most of the hills instead of around them. The Roman roads were used 8 by soldiers. At first, these roads went through Italy. Then, as the Roman Empire spread, roads were built in other 9 of Europe. In all they laid about 50,000 10 of roads. A.builders B.miles C.Stones D.higher E.correctly F.straight G.mainly H.countries I.cleaner J.began K.water L.knew
1.
A
2.
J
3.
L
4.
C
5.
D
6.
K
7.
F
8.
G
9.
H
10.
B
六、完形补文
Communication
People can improve the quality of their lives (life) and their relationships with good communication skills. But, if one person cannot send the right message to another, there may be an 1 (argue). Because of problems in communication, a 2 (marry)may get into trouble. What about the business world? If communication 3 (go)wrong, there can be all kinds of problems, from loss of sales to the 4 (fail)of companies. So what is 5 (effect) communication? You may wonder. To put it 6 (simple), it means that a receiver gets the exact message from the sender. In other 7 (word), if you tell someone your phone number and they get it correctly, you have 8 (succeed). If, however, you give your phone number but the other person 9 (get)it wrong, then there is a problem. It can be the sender's fault or the receiver's fault. Or maybe both. Such type of wrong 10 (understand) is called barrier in communication.