PART ONE ·Look at the statements below and at the five short advertisements for MBA(Master inBusiness Administration)courses. ·Which advertisement(A,B,C,D or E)does each statement(1-8)refer toy ·For each statement(1-8),mark one letter(A,B,C,D or E)on your Answer Sheet. ·You will need to use some of these letters more than once. A.Gain the MBA recognised worldwide Unlike other MBAs,the Carfax College MBA is well known all over the world and is praised byemployers for its realistic approach.The entire course is based on projects and case studies,and progress is monitored and graded throughout the course.You must be willing to work closely with others,as this is an integral part of the learning process.For a brochure,contactthe address overleaf. B.MBA the Harvey Business School way Looking for the best? The highest quality does not come cheap.When you consider the calibre of the world-famous professors you will be studying with,you will understand why our course isnot the cheapest available.We do,however,offer total flexibility-you can arrange yourcourse to suit your own pattern of work and personal obligations. N.B Final examinations in June every year。 All our teaching premises are wheelchair accessible. For further details call 0207-66718 now,or E-mail US on harvey@interschoo1.com.uk. C.MBA at Alpha College Gain an international business qualification at Alpha College in London. Total quality course at a truly competitive price. A brighter portfolio means brighter prospects. Quality output demands quality input;there are therefore minimum requirements forapplicants: ·Education at least to graduate level. ·Minimum five years'experience at managerial level. F0ur ten-week terms(Monday to Thursday):short,highly intensive learning opportunities for the committed businessperson.No weekend or residential school attendance required. Contact us direct to learn more.Phone,Fax and E-mail numbers overleaf. D.Flexibility at Elwood Flexibility is extremely important in today's business world.We therefore offer a modular course,which means that you can gain any of the following qualifications while following the GeneraI MBA course: ·Bachelor Of Business Administration(2 years) ·Certificate or Diploma in Financial Management(2/4 semesters) E.Part-time MBA course in Dulwich Need to sharpen up your CV? Employers demand the highest qualifications but are rarely willing to release their best employees for long periods of time.The Dulwich MBA thereforeoffers a three-year part-time course;only day release is necessary,apart frOm the four-dayresidential summer school in July or August each year.As the course is spread over threeyears,there are greater opportunities for assimilation of the information which you acquire. All key texts were published in the last five years. Diploma in Personnel Development Studies(4 semesters) It is this type of flexibility,so important throughout business today,together with the vitality of our approach,that makes our course the best on the market.Specially tailored one-to-one or small group courses for the highly experienced manager also available. Call the number overleaf for a free brochure.
1. This course is staffed by well-known tutors.
B
[解析] 本题意为:由知名导师授课。比照原文,由B文中the caliber of the woeld-fanmous prOfessoirs you will be studying with.可得答案为B。tLltor有指导教师,导师之意。
2. There are facilities for students with disabilities.
B
[解析] 本题意为:有便于残疾人的设施。比照原文,B文中All our teaching premises are wheelchair accessible,说明轮椅可以自由出入我们所有教学场所。由此,可得答案为B。
3. This course uses a system of continuous assessment.
A
[解析] 本题意为:课程使用持续的评估系统。比照原文,A文中progress is monitored and graded throughout the course,意思是监测进度,课程整体打分。由此可得答案为A。
4. If you study on this course,you must live in the college for several days.
E
[解析] 本题意为:学这课程需要在大学里住几天。比照原文,E文中:residential summer school in July or August each year。由此可得答案为E。
5. Teamwork is essential on this course.
A
[解析] 本题意为:团队合作是必需的。对比原文,A文中提到:you must be willing to work closelv with others,意思是必须和他人紧密合作。由此,可得答案为A。
6. You can plan your attendance to fit in with your own requirements.
B
[解析] 本题意为:根据自己的需要安排上课时间。比照原文,B文中:you can arrange your course to suit your own pattern of work and personal obligations,意思是你可以安排学习时间以适合你工作时间和私人安排。由此可得答案为B。
7. Individual tuition is offered at this institution.
E
[解析] 本题意为:培训学校提供个人的学习班。比照原文,E文中有:Specially tailored one-to-one or sinall group tourses for the highly expericnced manager also availabk,意思是为经验丰富的经理人提供精心设计的一对一或小班课程,由此可得答案为E。
8. Work experience at a senior level is essential for acceptance on this course.
C
[解析] 本题意为:学这个课程必须有高级水平的工作经验。比照原文,C文中:Minimum five years'experience at managerial level.意思是此课程要求经理人须具有至少5年的工作经验。说明答案为C。
PART TWO ·Read the text taken from a business magazine. ·Choose the best sentence to fill each of the gaps. ·For each gap(9-14),mark one letter(A-H)on your Answer Sheet. ·Do not use any letter more than once.
Inflation
" Inflation" is the term used to describe a rise in the general price level of goods and services.Note that individual price increase,for example,due to seasonal shortages offood,is not classified as inflation.There are theree situations which can result in inflation. The first is the one in which the demand for goods and services(and the money available to purchase them) exceeds the supply available.There may be a large supply ofmoney available for one or more of several reasons:because government spending isrelatively high;or because credit is easily available;or because people have relatively highdisposable income(e.g.incomes after tax plus transfers,such as children's allowances). When customers want to spend money on goods and services,but there are not enough ofthem to meet the demand,prices rise accordingly. 1 . The second situation which causes inflation is the one in which production costs are rising.Production costs include raw materials,energy,and wages.When workers find they cannot afford the goods and services they need owing to the fact that prices are too high,they seek wage increases:sometimes increased production costs are absorbed in increased productivity or a reduction in profits so that they are not passed on in higher prices. More usually,however,they are not and,hence,prices rise. 2 . These two causes of inflation are often interrelated so that the one situation leads to the other which in turn leads to a recurrence of the first situation. 3 . A third cause of inflation may be government policy.A government can regulate prices by changing its tax policy.Governments can affect the level of prices by controlling or regulating them,or by reducing taxes on goods and services and,accordingly,keeping prices down.Alternately,if a government does not regulate prices or if it imposes higher taxes(such as VAT),it may push prices up.Governments also occasionally attempt to control the level of wage increases and,hence,keep those production costs down. Lastly,as mentioned earlier,some people think that higher prices are often due to high government spending. 4 . First,because the real value of money tends to decline,lenders of money,such as banks,are less willing to lend or are willing to do so only at higher interest rates.This makes borrowing more expensive,and thus may cause prices to rise even further,owing to the increased cost of borrowing. Second,there are many groups of people whose incomes are fixed or whose incomes tend to rise slowly and infrequently. 5 .Old age pensioners are examples of one of these groups. Third,when people see the value of money being eroded,they are less willing to save.Accordingly,there is less money available for investment in the new equipment which is frequently necessary if productivity is to increase. 6 .Consequently, prices continue to rise. A.It is easy to get loans or buy things on credit. B.This is often referred to as" costpush inflation" . C.Inflation has several consequences,all of which are bad. D.There are three situations which can result in inflation. E.This is often referred to as" demand-pull inflation" . F.In a period of inflation the living standards of these people fall and,as a result,they suffer hardship. G.This chain of cause and effect is called an" inflationary spiral" . H.It may be more difficult,therefore,to absorb increased production costs.
1.
E
[解析] 该选项意思是:这种被称为需求拉动型通货膨胀。这句话是对此段的总结。故答案为E。
2.
B [精析] 该选项意思是:这种被称为成本推动型通货膨胀。跟上题类似,是对第二种通货膨胀类型的总结。故答案为B。
[解析] 该项意思是:所以,要想吸收增加生产成本,就更为困难。这句的中心词语是production cost,对应上句提到的:investment in the new equipment。此处表明通货膨胀的影响已经深入到生产层面上。故答案为H。
PART THREE ·Read the following extract from an article about human resource and the questions. ·For each question(15-20),mark one letter(A,B,C,or D)on your Answer Sheet. Human resource is one of the key factors in determining organizational coping and profitability.Despite adverse market conditions and fluctuations,many organizations have implemented changes that seek to improve their competitiveness.The consequences of organizational change,however,can vary.Sometimes,the employees may accept the change readily;at other times,the change is met with resistance and dissatisfaction of the employees. Change and stress are closely related.Because of the feelings of uncertainty, insecurity,and threat that it invokes,organizational change can be extremely stressful for the individual.When change occurs,employees may be stressed by role overload,role ambiguity,and role boundary. According to Selye,a little stress is actually good.When stress is at its optimal level,it can increase human resource potential as it spurs individuals to achieve their best working performances. However,stress can become negative and destructive when its optimal 1evel is exceeded.This could result in individuals experiencing high levels of anxiety or depression,low job motivation,somatic problems such as headaches,loss of appetite, trouble sleeping and ill health.In an organization that has many of its employees overly stressed or burned out,there are many detrimental consequences such as higher absenteeism,lower productivity,lower job satisfaction,and low morale. There is variation in the manner individuals respond to organizational change. Individuals may undergo a simiIar change process in the organization,but the stress evoked by the change can be perceived very differently.Some individuals may regard change as a threat,feeling distressed and fearful of the uncertain consequences of the change.Others may react to the change with outbursts of anger and complaints.Yet there are also those who welcome change with an optimistic attitude,seeing change as a challenge,an opportunity for growth and improvement. What accounts for the differences in experiencing change and perceiving stress forthese individuals? Many studies suggest organizational characteristics,such as workplaceclimate,empowerment,and information about change,as factors that affect an individual's adjustment to organizational change and stress.However,the research is often focused on organization-level phenomena,rather than on individual factors. Every person has a distinct set of personality characteristics,owns different resources,and employs different coping strategies to deal with change.This explains why coping with organizational change and stress can turn out to be very different experiences for individuals.For instance,recent micro-level research on individuals has identified dispositional traits that predict a person's ability to cope with change.Hence,on top of looking at organizational factors,this study also examines individual factors that may help to maximize an individual's potential to work productively and efficiently in the midst of change.
1. According to the second paragraph,what is the most possible and proper statement about the reason why change and stress are closely related?
A.Change can be the motivation of stress and through their mutual interaction,there will be improvement.
B.Stress causes change to occur,and may bring negative effects such as the chang of the job and the reduction of the salary.
C.Organizational change is a primary cause of stress and when change occurs,employees often experience role stress.
D.Change and stress are a pair of phenomena that will both appear in the process of employment.
3. According to the fourth paragraph.what should the organization do about the impact of the stress?
A.The organization should take some measures to prevent stress and provide more freedom for the employees.
B.It is in the organization'S best interest to reduce the amount of distress coming from the organizational change,so as to enhance its human resource potential.
C.The organization should disregard the impact,otherwise,the interest and efficiency could be affected.
D.The organization should know what causes the stress and eliminates the origins of the stress.
4. What does the writer imply in the fourth paragraph?
A.Organizations can increase communication and disseminate adequate information about the change to employees.
B.Organizations can help employees through training and educating them on how to cope with stress.
C.Organizations can create a supportive environment at the workplace and it is vital that both superiors and colleagues play a part.
D.That would be beneficial for the company if the employees are in a good state of psychological and emotional well-being,instead of being overly stressed or burned out.
5. From the last paragraph,in summary,what is the element that also causes differences in the way people experience change?
A.The differences in the gender,age,nationality and personality.
B.Dispositional traits that predict a person's ability to cope with change.
C.It is maximizing an individual's potential to work productively and efficiently in the midst of change.
D.Differences in the way people perceive stress is also due to the uniqueness of individuals.
A B C D
D
[解析] 在文章最后一段提到了,个人性格不同会造成个人在表达方式上的不同。故答案为D。
6. What is the theme of lhis article?
A.Maximizing human resource potential would mean that employees are in their top form performing for the organization.
B.The organizational change can affect human resource potential.
C.Organizations can increase communication and disseminate adequate information about the change to employees.
D.Organizations can empower their employees to play a more active role in the implementation of change.
A B C D
B
[解析] 本题是对文章主旨的归纳。通看全文,说的都是企业变动和人力资源的关系,故选项B为最佳答案。
PART FOUR ·Read the article below about Ievels Of management. ·Choose the correct word to fill each gap from A,B,C or D. ·For each question(21-30),mark one letter(A,B,C or D)on your Answer Sheet. The three basic levels of management are top,middle,and first-line top. The fairly small number of executives who guide the fortunes of most companies are 1 managers.Common titles for top managers include President,Vice President,Treasurer,Chief 2 Officer(CEO),and Chief Financial Officer (CFO).Top managers are responsible to the board of directors and stockhoIders of the firm for its overall 3 and effectiveness.They set general policies,formulate strategies,oversee all significant decisions,and represent the company in its 4 other businesses and government. Although they are below the ranks of the top executives,middle managers 5 positions of considerable autonomy and importance.Titles such as P1ant Manager,Operations Manager,and Division Manager are typical of middle-management slots. 6 ,middle managers are responsible for implementing the strategies. policies,and decisions made by top managers.For example,if top management decides to bring 7 a new product in 12 months or to cut costs by 5 percent,middle management will have to decide to increase the pace of new product development or to reduce the plant'S work force.With companies increasingly seeking ways to cut 8 ,however,the job of middle manager has lately become an unsteady one in many large companies. At the bottom of the management hierarchy are first-line managers,who supervise the work of employees.First-line managers hold 9 .such as Supervisor,Office Manager,and Foreman.First-line managers tend to spend most of their time working with and supervising the employees who 10 to them.Some have entered the firm without a college degree or have been promoted from within the company.
PART FIVE ·Read the text below about idleness. ·For each question(31-40),write one word in CAPITAL LETTERS on your Answer Sheet.
Enjoy Idleness
In his 1935 essay," In Praise of Idleness," British philosopher Bertrand Russell wrote," I think there is far 1 much work done in the world and immense harm is caused by the belief that work is virtuous." Russell advocated shortening the work day to four hours.And people all over the world ignored his advice.Although the sweatshops and fourteen-hour work days are gone in most industrialized countries today, studies reveal that people in most of these countries believe they are working 2 and harder than ever. In the United States,the hours available for leisure each week dropped from 24.3 in 1975 to 19.2 in 1995.An associate partner in a U.S.architectural firm reported 3 working 70 to 80 hours a week is the norm in her field.In a recent survey of 150 Canadian executives,75 percent stated they were working so hard that their personal relationships were suffering.Compaq Canada's director of channel sales and development says he arrives at his office by 6:30am,leaves 4 .7:30pm.and always works at home in the evenings.According to an International Research Association study,72 percent of Brazilians consider work more important than leisure,as 5 .67 percent of Philippine workers and 66 percent of workers in Venezuela. Many people blame technology 6 our longer working hours.Instead of giving us more leisure time as predicted,it seems to tie us more securely to our offices.In the davs before fax,email,and videoconferencing,the office closed.Today we take the office 7 us.A British manager,for example,can stay at work until midnight for a conference with the California branch.Corporate downsizing is another contributor, because remaining workers have to do the iobs of those who have been laid off.Basically, however,people just seem to feel they need to work harder.According to Carole Pemberton,a research consultant with a British management organization;people worked hard in the 1960s to get ahead;now they feel they must work 8 just to stay where they are. In the short run。workers may be rewarded for 10ng hours,but experts point out that ultimately people suffer 9 exhaustion,stress,and depression.To improve the quality of their lives,many U.S.workers are changing jobs and taking salary cuts.Internationally,organizations are helping workers to slow down.When conducting performance reviews,the Bank of Montreal no longer rewards managers for working interminable hours.In Japan,Sony encourages 10 to take every day of holiday entitlement.In Great Britain,a group launched the" Long Hours On Time!Get a Life." It remains to be seen if workers around,the world will take this advice.
PART SIX ·Read the text below about a management training course. ·In most of the lines(41-52)there is one extra word.It is either grammatically incorrect or does not fin with the sense of the text.Some lines,however,are correct. ·If a line is correct,write CORRECT on your Answer Sheet. ·If there is an extra word in the Iine,write the extra word in CAPITAL LETTERS on your Answer Sheet Managing-the human side of many enterprise-today calls for top-level talents in 42.self-management and the management of others and this type course offers the inside 43.track to gaining skills which needed to achieve outstanding effectiveness.It is designed 44.for executives at all levels,to strengthen core skills in the areas of management 45.and communication skills.By the end of the course,individuals will have been taken a 46.major step forward in their ability to achieve truly excellent levels of performance, 47.from themselves and others.To maintain a high level of stimulation throughout course, 48.a variety of learning methods will be employed.These include formal lectures. 49.team exercises and case studies All will be carefully managed to ensure you that 50.learning is developed through relating to each one individual’S own work experiences. 51 In order to ensure that each participant derives the maximum of benefit from 52 the course,numbers are l imited to 15.So don't delay-book your place now!
[解析] 此处若使用been,则为被动意思。这里take后面带有宾语a major step,由此可得此处不是被动,因此,删除been。
6.
CORRECT
7.
COURSE
[解析] throughout此句中作副词,意思是“自始至终”,因此不需要再加course。
8.
CORRECT
9.
YOU
[解析] 根据后文ensure that each participant derives the maximum…,可知ensure后面不用you。从语法角度上讲,当ensure的意思是确保时,后面直接用that从句。故删除you。
10.
ONE
[解析] each和one意思重复,此处one不能作定语,因此删除one。
11.
OF
[解析] maximum作形容词,意思是最优化的,最大量的,后面不需要再加of,因此,删除该词。
12.
CORRECT
WRITING
PART ONE
1. Question 1 ·The bar chart below shows the sales figures of a college bookstore which was broken down into different categories according to the types of items and clients. ·Using the information from the chart,write a report of the outstanding features of the sales figures. ·Write 120-140 words.
[范文] The bar chart below shows the sales of a college bookstore.The client types include:book club member,college staff,college students and members of public.Among them,college students buy the most,over 1500.The majority purchased by.them is magazines.Book club members are the second largest type of clients.Over 1100 are sold. However.to book club members,they are more likely tO buy non-fiction books.To other two types, the sales of magazines outnumbered the total amount of non-fiction books and fiction book. To conclude,magazines are the category of publications with the 1argest sale and college students make the largest purchase in comparison with the other three types of customers. [妙句] 1.The majority purchased by them:他们家的大部分。 2.Book club members are the second largest type ofclients:图书俱乐部成员是第二大顾客群。 3.To other tWO types,the sales of magazines outnumbered the total amount of non-fiction books and fiction book:对于另外两大顾客群,杂志的购买量超出非小说与小说书之和。
PART TWO Write an answer to one of the questions 24 in this part.Write your answer in 200-250 words.
1. Question 2 ·You work for a large fast food company.As the chain restaurants in Shanghai of your company have become quite successful,your company aims to open new ones in other cities such as Wuhan and Nanchang.Your job is to do some market research in these two cities and report to your manag ing di rector. ·Write your report,including the following information. ·advantages for opening new fast food restaurants in these two cities ·disadvantages for doing so ·your conclusion from the market research ·your suggestions for the new project. Question 3 ·As China's market economy has been getting maturer gradually,more attention should be paid to customer service,if companies want to maintain sustainable development.The managing director has asked you to suggest ways of improving customer service of your company. ·Write a proposal for the managing director,including the following information: ·reasons for strengthening the customer relations department ·ways of handl ing customers'complaints ·why and how the after-sale service should be improved ·decision to adopt the policy of“The customer is always right”. Question 4 ·The department store,which you work for.has been doing So well in sales recently that it needs to replenish its stock with a variety of goods.You've been asked to write a letter to one of your major suppliers about your needs immediately. ·Write your letter to inform your suppl ier of your needs,including the following information: ·showing thanks and appreciation for their cooperation and support all the time ·the current situation of your sales ·listing some of the most needed goods ·the expected time of del ivery and the prices of goods as usual.
Question 3 [范文] As China's market economy has been getting more mature gradually,more attention should be paid to customer service,if companies want to maintain sustainable development.It is true to our company,too.Therefore,I want to make a proposal on how to improve our customer service. First of all,our company should strengthen the customer relations department and improve our waysof handling customers'complaints.Many cases fron large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business.We should expend more resources including time,effort and money on dealing with customers'complaints and demands,study their needs and treat them as if they were members of our own families. Secondly,we should improve our after-sale service as well.which is directly linked with the increase of sales volume and sales income.What is more important,good after-sale service plays a decisive role in keeping our old customers and attracting new ones.That's why we should train ou employees to serve the customers better and try their best to satisfy customers'needs and demands. Last but not the least,I suggest that our company adopt the policy of“The customer is always right”.Only in this way can we do our best to help our company increase sales and profits and maintain sustainable development,as long as-we keep our old customers and always attract new ones. [妙句] 1.Many cases from large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business:大小公司的很多案例一再表明善待顾客会给公司带来利润增加。 2.play a decisive role in:在……发挥关键作用。 3.Only in this way can we do our best to help our company increase sales and profits:只有用这种方法,我们才能帮助公司增加销售量及利润。
LISTENING
PART ONE ·You will hear a report in brief about the lowering of the interest rates. ·As you listen,for questions 1-12,complete the notes,using up to three words or a number. ·After you have listened once,replay the recording. 1.The National Finance Section announced today that it is lowering the______ on savings bonds. 2.The______ point decline to 6% came as no surprise to investors. 3.The Section said it is lowering the rate on savings bonds to bring it ______ other market interest rates. 4.Money ______ are now yielding iust over 5%. 5.Five-year treasury notes are trading at about ______. 6.The government has been ______ to people buying savings bonds. 7.It's turned out to be an expensive way to finance ______. 8.The relatively generous ______ rate on the bonds has made them very popular in the past fen months. 9.Since the beginning of August,sales have ______ the usual pace. 10.This week,______ buy savings bonds intensified. 11.It is reported that the Section was going to ______ any day. 12.Savings bonds bought before tomorrow will still yield ______.
[解析] 1-12 Man:The National Finance Section announced today that it is lowering the guaranteed interest rate on savings bonds.ABS's Micheal Lee reports that the 2/3 point decline to 6%came as no surprise to investors.The Section said it is lowering the rate on savings bonds to bring it in 1ine with other market interest rates which have been falling all year.For instance,money market mutual funds are now yielding just over 5%;five-year treasury notes are trading at about 6.5%. So the government has been paying a premium to people buying savings bonds,and it's turned out to be an expensive way to finance the public debt. The relatively generous 7.5%rate on the bonds has made them very popular in the past few months.Since the beginning of August.sales have been about double the usual pace。And this week,the rush to buy savings bonds intensified because of reports that the Section was going to cut the rate any day,and people wanted to lock in the old rate.Savings bonds bought before tomorrow,the day the cut goes into effect,will still yield 7.5%.I'm MicheaI Lee in Washington,D.C. [精析] 此题是针对National Finance Section做出的报告内容的提问。在听音时要把握报告内容。由听力原文可得答案为the guaranteed interest rate。
2.
2/3
[解析] 此题是针对点数的提问,在听音时要留意辨别数词。根据听力原文,可得答案为2/3。
3.
in line with
此题是针对文章细节的提问。根据题干设计,可猜测此处表达意思是降低利率是为了和别的市场如何。根据听力原文可得答案为in line with。
[解析] 此题是对政府行为的提问,在听音时需要特别注意提到的政府行为。根据听力答案可得此空需填入:paying a premiurn。
7.
the public debt
[解析] 此题是对文章细节的提问。根据听力原文可得答案为:the public debt。
8.
5%
[解析] 此题是对利率的提问,在听音时需关注相应百分比。根据听力原文,可得答案为7.5%。
9.
been about double
[解析] 根据题干意思可以猜测此处内容为:自从八月初开始,销售就……了平常步伐。因此,推测可能填写的范围包括加快、减慢或者持平等。根据听力原文,可得答案为:been about double。
10.
the rush to
[解析] 此空是针对文章细节的提问。根据听力原文,可得答案为the rush to。
11.
cut the rate
[解析] 根据题干意思,可知:据报道Section将会……。这是对即将发生事件的提问。根据听力原文可得答案为:cut the rate。
12.
5%
[解析] 此题是对数量的提问,在听音时需关注相应百分比。根据听力原文,可得答案为7.5%。
PART TWO ·You will hear five different people talking about advertising campaigns. ·For each extract there are two tasks.For Task One,decide which method of advertising they have chosen frOm the list A-H.For Task Two,decide which purpose 0f the advertisement frOm the Iist A.H. ·After you have listened once,replay the recording. Task 0ne-Methods of advertising ·For questions 13-17,match the extracts with the methods of advertising,listed A-H. ·For each extract。decide which method they have chosen. ·Write one letter(A-H)next to the number of the extract. A.television B.radio C.national newspaper D.local newspaper F.poster G.direct mail H.free samples
[解析] 13-17 Speaker One Woman:I think it's the best way to do it because it's better to start small rather than spend a11 that money on TV ads.We could use 10cal stations as well as bigger ones.A lot of young people listen to them regularly and that's the market we want to reach.Also,if we do that.we would be able to get some initial feedback on sales,whether it's selling well or not in the first few months,and then we can decide whether we want to make any adjustments before we spend the big money.Bill said he only wanted this to be an experiment at a few branches.If it really goes well,we can have a national campaign when we bring out the rest of the range. SpeakerTwo Man:It's no difficult to know the best way to 1et people know about this,because if you use something that's just visual,you've then got to make a decision about where to put it.And it may get lost in a mass of other advertising.The only way we can be sure that all potential customers are informed is by delivering a 1eaflet straight to their homes.There'll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start.We might be able to get some local celebrity to open it on the first day,but we also need to think how we're going to attract customers for the whole two weeks it's on. Speaker Three Woman:Listen,I was talking to Anna and she thinks it's the sort of thing that we can get a good response to locally but I really don't agree.so I'm afraid I've overruled her on this.Also.if we use something local,it'1i just appear in the classified section and we want a more up-market,boxed ad,and we need to reach the whole country.I know the rates are much higher but we can choose the one that we want to get the maxilnuin response possible.Anyway.I think anyone with the right track record for a position like this would only be looking in the more up-market dailies.If it was something we were trying to filI in one of the local branches.it would be a different matter,but for head office we need to attract the best. Speaker Four Man:As it really only affects people in that area.I think advertising nationally would be a waste of money.It would be much better to take some prime sites at various pomts along the motorway. We can have them put up about four weeks before the big move.It‘ll cost less and it's a way of appealing directly to our customers.The thing is,we don't want our regular customers heading off to the old store and then being informed halfway there that it's not there any more.We could lose a iot of business!They need to know well in advance where they've get to go. Speaker Five Woman:Oh,I don't think it's worth using something like a sports event because you still only get a limited audience.We need to attract a national audience.I'm not even sure we should use local channels because their viewing figures are so small and we need millions of people to see this.I definitely think we've got to go for maximum exposure.It'11 be a better return for our money in the end.Also it'll give us a chance to let people know what we really do,rather than just relying on them to recognize the logo.People just assume we only do one thing at the moment. We need to build up public awareness of how big our company is.We've got to emphasise how diverse we are and get ourselves recognized everywhere. [精析] 听力原文中出现:A lot of young people listen to them regularly,意思是很多年 轻人常常收听他们,说明这种媒介是收音机,故答案为B。
2. ______
G
[解析] 听力原文中提到:The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes.由此可得答案为G。这里,leaflet的意思是小册子。
3. ______
C
[解析] 听力原文中提到:we want a more up-market,boxed ad,and we need to reach the whole country.说明这种媒介是全国性的,因此,可推测出答案为C。
4. ______
F
[解析] 听力原文中出现了It would be much better tO take some prime sites at various points along the motorway,说明这是路边的宣传画poster,由此可以推断答案为F。
A.to advertise a Job B.to launch a new product C.to announce new opening times D.to publicise a sale E.to announce a change in location F.to change the company's image G.to give information about sales figures H.to promote a catalogue
6. ______
B
[解析] 这此段听力原文中:we would be able to get some initial feedback on sales,whether it's selling well or not in the first few months,说明他们希望从这次宣传中看出销售情况。由此,可以推测是与销售有关。并且,此商品应该是新产品,因为大家对其销售情况一无所知。故答案为B。
[解析] 听力原文中不断提到:position等词,而且在最后说到:for head office we need to attract the best。由此,可得答案为A。
9. ______
E
[解析] 听力原文叙述者在原文中提到:we don't want our regular customers heading off to the old store and then being informed halfway there that it's not there any more,说明该广告是为了告诉顾客迁址,故答案为E。
10. ______
F
[解析] 听力原文中提到:it'll give us a chance to let people know what we really do,rather than just relying on them to recognize the logo,说明这是重在宣传公司形象,故答案为F。
PART THREE ·You will hear a radio interview between an economist and a journalist. ·For each question(23-30),mark one Ietter(A,B or C)for the correct answer. ·After you have listened once,replay the recording.
1. How much is the price of gold early this past week?
A.$250.
B.$300.
C.$350.
A B C
B
[解析] 23-30 Woman:As an investment,gold has been down in the dumps for decades,but lately,it has enjoyed a revival.Is it time for you to invest?Joseph Peterson is here now to tell us why he thinks you may not want to take a shine to this metal. Joseph? Man:Barbara,there's been a flurry lately in that glittering,glamorous,voluptuous metal-gold. Its price has run up from just over$250 an ounce last autumn to just over$300 early this past week.So,is gold a good investment?No.In fact,few investments have behaved so poorly over the years.I reeall when gold in 1980 rocketed to$873 an ounce.It quickly slid from that arrogant peak,and for several years has been hovering between a nebbish$250 and$300. Since gold is way down since 1980 and the price of just about everything else is up,gold doesn't even rate as a respectable hedge against inflatiorL But if you do insist on buying gold,you'll have several choices.Hard-core pessimists who have no faith in any currency would prefer gold bars as an investment;“ingot”they trust.The trouble is gold bars pay no dividends,but you have to pay for storage and insurance.Better than bars are onmounce gold coins.The trouble is you have to pay more than their gold content is worth and sales taxes on top of that. You may be best off with shares in a diversity of South African and North American mining companies.But mining stocks are typically even more volatile than the metalitself,rising and falling much more than the price of gold.And gold mutual funds can be as unstable as nitroglycerine.Whatever you buy,gold stocks or gold mutual funds or gold metal,many analysts say that your purchase should be only a relatively modest share.perhaps no more than 5 per cent of a well-diversified investment portfolio.Barbara? Woman:Joseph,should we buy gold jewelry? Man:Of course,buy it for the 10ve of your life. It's a thing of beauty for you to wear and enjoy. But don't buy it expecting some day it will sell for a higher price.It won't. Woman:OK.A good time of year for that advice,too.Joseph Peterson,thanks very much. [精析] 此题是对文章细节的提问。题干问的是上周金价为多少,根据听力原文可得,答案为B。
2. How much iS the price of an ounce in 1980?
A.$300.
B.$250.
C.$873.
A B C
C
[解析] 此题是对文章细节的提问。听力原文中提到1980年金价为873美元一盎司。故答案为C。
3. When was the price of gold way down?
A.1980.
B.1975.
C.1989.
A B C
A
[解析] 听力原文提到:gold is way down since 1980,可知从1980年开始金价下跌。故答案为A。
4. What is the trouble of gold bars?
A.Pay no dividends. B.You have to pay for storage and insurance.
C.A and
B.
A B C
C
[解析] 听力原文提到:The trouble is gold bars pay no dividends,but you have to pay for storage and insurance,说明最大的麻烦在于不仅没有利息,而且你还得为储存以及保险付款。故答案为C。
5. What is the trouble of one-ounce gold coins?
A.You have to pay more than their gold content is worth and sales taxes on top of that.
B.You have to pay for storage.
C.You have to pay for insurance.
A B C
A
[解析] 听力原文中提到:The trouble is youhave to pay more than their gold content is worth and sales taxes on top of that,故答案为A。
6. Which of the following is most stable?
A.Gold mutual funds.
B.Gold stock.
C.Gold metaI.
A B C
C
[解析] 此题可采用排除法。听力原文中提到:mining stocks are typically even more volatile than the metal itself,rising and falling much more than the price of gold.And gold mutual funds can be as unstable as nitroglycerine,意思是金属债券比金属本身还容易受影响,比金价还上下波动。而黄金类基金就像炸药一样不稳定。故此题选择C。
7. What's the advice of Joseph? A.To buy gold expecting it will sell for a higher price. B.Not to buy gold expecting it will sell for a higher price. C.To invest in other metals.
A B C D
B
[解析] 此题是对文章细节的提问,听力材料中提到:don't buy it expecting some day it will sell for a higher price,故答案为B。
8. What is not the reason for buying gold jewelry?
A.For the love of your life.
B.For the beauty for you to wear and enjoy.
C.Expecting it will sell for a higher price.
A B C
C
[解析] 听力原文中提到:buy it for the love of your 1ire.It's a thing of beauty for you to wear and enjoy,说明购买黄金首饰的目的在于自己喜欢或者是出于美丽的需要,因此,可得选项C不是购买黄金首饰的原由。因此,这里答案应为C。
SPEAKING
PART TWO In this part of the test,you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare your ideas.
1. A.Technology:the importance of training staff in how to use new technology when introducing it into the workplace B.Purchasing:how to maintain good relationships with suppliers C.Advertising:how to achieve a strong visual impact in advertising
A.Technology:the importance of training staff in how to use new technology when introducing it into the workplace It is a very important step to train your staff in how to use the new technology.First of all, most of your staff won't be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it.Therefore your training is worthy in getting your staff to understand the new technology.Secondly,you still won't enjoy the high efficiency brought up by the new technology if you can't achieve the perfect combination of your staff and the new technology,which is only possible through training.The last but not the least,you can improve your staff’s ability to harness the new technology through your training program and make them more confident in their work。which will definitely enhance the efficiency of your company. B.Purchasing:how to maintain good relationships with suppliers It is often a good business practice to maintain a good rapport with your suppliers.Maintaining a healthy relationship with your supplier will,in most cases,benefit both parties financially,but it is what the supplier is willing and able to provide to your business which will ultimately decide how successful the business relationship iS. Having good relationships with your suppliers requires you: ·settle all accounts on time-if a delay is inevitable,warn your supplier(i.e.before the due date) ·be considerate to sales representatives-never waste their time so they don't waste yours ·avoid submitting orders at the last minute-stock shortages are often a result of poor planning ·all complaints and damage claims should be submitted promptly with evidence-for example,if you receive goods broken,dirty,soiled or water damaged,make sure you return the goods to the supplier-don't discard them. C.Advertising:how to achieve a strong visual impact in advertising First we should use an impressive and unique color design or slogan in our advertising.Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off.In addition,we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation.
PART THREE In this part of the test,you are given a discussion topic.You have 30 seconds to look at the task prompt,an example of which is below,and then about three minutes to discuss the topic with your partner.After that,the examiner will ask you more questions related to the topic.
1. For two candidates Traveling to Work Your company's location in a busy city centre means that staff often complain about the time taken to get to work.YOU have been asked to make some recommendations. DiScuss and decide together: ·whether it would be better for staff to use public or private transport ·what the effects might be of allowing staff to work flexible hours. For three candidates Travelling to Work Your company's location in a busy city centre means that staff often complain about the time taken to get to work.You have been asked to make some recommendations. Discuss and decide together: ·whether it would be better for staff to use public or private transport ·what the effects might be of allowing staff to work flexible hours ·what other measures the company could take to deal with the situation. Follow-on questions: ·Would you be willing to spend a long time travelling to work every day? (Why?/Why not?) ·Should companies provide staff with financial assistance if they have long journeys to work?(Why?/Why not?) ·What do you think influences a company's decision to be located in a busy city centre?(Why?) ·What effects do you think technology will have in the future on where people do their work?(Why?) ·What could be the long-term effects of changes in the hours people work and where they work?(Why?)
For two candidates: Travelling to Work ·whether it would be better for staff to use public or private transport For commuters who live close to the city or work,it's usually cheaper to use such public transportation as buses,trains,and subways to go to work.Normally,it wouldn't do anything to save your time,but it'11 save the running costs of private car,including repair fees,car parking fees,fuel fees,and so on Therefore,it’s better to use public transport. ·what the effects might be of allowing staff to work flexible hours Flextime would solve part of transport problems for staff.However,as for the company,it would be an increase of running cost.On one hand,flextime means an extension of working hours.In this way,the running cost for the company would be increasing.On the other hand,it would also cause the failure of meeting deadline. For three candidates: Travelling to Work ·whether it would be better for staff to use public or private transport For commuters who 1ive close to the city or work,it's usually cheaper to use such public transportation as buses,trains,and subways to go to work.Normally,it wouldn't do anything to save your time,but it'll save the running costs of private car,including repair fees,car parking fees,fuel fees,and so on Therefore,it's better to use public transport. ·what the effects might be of allowing staff to work flexible hours Flextime would solve part of transport problems for staff.However,as for the company,it would be an inerease of running cost.On one hand,flextime means an extension of working hours.In this way,the running cost for the company would be increasing.On the other hand,it would also cause the failure of meeting deadline. ·what other measures the company could take to deal with the situation First of all,it could make working hours flexible within limited time.For example,it can take one hour as permission of flextime.Secondly,the company could increase the transport subsidy for staff,to encourage them to use taxi in emergency.Furthermore,those with full attendance within a year could get speciaI award.