15. People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers" and early adopters. Other individuals adopt new products much later. After a slow start, an increasing number of people adopt the new product. The five-adopter groups have different values. Innovators are venturesome—they try new ideas at risk. Early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate—although they rarely are leaders, they adopt new ideas before the average person. The late majority skeptical—they adopt an innovation only after a majority of people have tried it. Finally, laggards are tradition bound—they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. Which group adopts new ideas before the average person? ______
A.Innovators.
B.Early adopters.
C.The early majority.
D.All of above.
A B C D
C
[解析] 细节题。根据题干before the average person可定位到第四句话The early majority are deliberate..., they adopt new ideas before the average person. 即“早期多数试用者会比一般人提前试用新产品”,因此C项The early majority正确。
59. The bigger explanation for WeChat's rise is Tencent's ability to innovate. The QQ insiders came up with something along the lines of their existing product for the PC, but another team of outsiders (from a just-acquired firm) came up with WeChat. When Tencent launched the new app, it made it easy for QQ's users to transfer their contacts over to the new app. Another stroke of brilliance came two years ago when the service launched a "red packet" campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into groups to send money, often in randomized amounts. The phrase "stroke of brilliance" means ______.
A.success
B.chance
C.remarkable idea
D.none of the above
A B C D
C
[解析] 词义猜测题。这个词组前面有another,说明前一段和后文说的是同一种事物。而上一段主要说的是another team of outsiders (from a just-acquired firm) came up with WeChat,一个团队提出了开发微信的想法,再根据这一段的内容可知,腾讯公司又发起了“红包”运动,这项活动可以让微信用户发之间在线发送红包,而不用像之前那样把现金放进信封;紧接着又讲到这项“红包”活动让送礼物演变成了一个有趣的游戏。所以可以推断“推出红包运动”的想法也是一个绝妙的想法,故stoke of brilliance指代的是remarkable idea。