15. The societal marketing, concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare. Is a firm that satisfies the immediate needs and wants of target markets always doing what's best for consumers in the long run? The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being. What is the societal marketing concept? ______
A.The idea that a company should not cause environmental problems.
B.The idea that a company should consider consumers and society's long run interests.
C.The idea that a company should not consider consumers' short-term wants.
D.The idea that a company should satisfy the immediate needs and wants of target markets.
A B C D
B
[解析] 细节题。根据题干定位至文章最后一句The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's well-being. 可知社会营销的理念就是要维护?肖费者个人和社会利益,B项表述与之一致。
59. Your resume is a career marketing tool, not an autobiography. Strive to keep your resume concise and focused on your key selling points. Let go of past experiences that don't market you for your current goal. Every word in the resume should sell your credentials and value to a potential employer. You should also leave something to talk about in the interview. Which of the following is in the closest meaning to the underlined word "credentials"? ______
A.Inspection
B.Identity
C.Qualification
D.Recommendation
A B C D
C
[解析] 词义猜测题。通过题干定位到文中划线词所在句:Every word in the resume should sell your credentials and value to a potential employer. and表承接,向潜在的雇主推销你的______和价值,应聘者的价值其实就是他的能力、资质。C项,qualification意为资格、条件,符合题意。A项,inspection意为检查;B项,identity意为身份;D项,recommendation意为建议。这三项都无法让雇主觉得应聘者有价值,因此可以排除。